Primark has announced a significant expansion of its Sustainable Cotton Program, with plans to train more than 160,000 independent cotton farmers in sustainable farming methods across three of its key sourcing countries by the end of 2022. The move increases the number of farmers enrolled in the program to more than five times the current size. The expansion marks an important part of the retailer’s ongoing commitment to minimizing its impact on the environment and bringing more sustainably-sourced cotton to customers at affordable prices.
Primark has launched its first-ever collection of jeans made from 100% sustainable cotton. Produced in three different washes (indigo, black and light blue), the women’s skinny jeans will be sold in stores in all markets, at a cost of $XX.
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