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Primark launches its latest Breast Cancer Awareness campaign, ‘We’re with you’.

SUPPORTING WOMEN FOR LIFE

Breast Cancer Awareness

Primark launches ‘We’re with you’ Breast Cancer Awareness campaign and donates over $1 million to cancer charities

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We want people to feel good about what they're wearing

Giving Clothes a Longer Life

We want people to feel good about what they are wearing – what it's made from and how it was made – as well as look good. Our hope? That by sharing what our clothes are made from, we can help everyone make more positive choices about how they want to dress and the impact that has on the planet.

Our world is beautiful, and we want to keep it that way.

Protecting Life on the Planet

Our world is beautiful, and we want to keep it that way. That’s why we're working hard to reduce our impact on the planet. Find out what we’re doing to lower our carbon footprint and help look after nature.

At Primark we're committed to supporting the livelihoods of the people who make our clothes.

Improving peoples lives

At Primark we're committed to supporting the livelihoods of the people who make our clothes.  We work closely with our suppliers and their factories and we always return at least once a year to make sure our standards are being maintained.

You can learn more about the fibres in our Primark Cares products and our ambitions in this space.

Primark Cares Terms Explained

We’ve created a guide so you can learn more about the fibres in our Primark Cares products and some of the key terms linked to our ambitions in this space.

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Latest News

Primark launches biggest ever Breast Cancer Awareness collection
CORPORATE NEWS

Primark launches ‘We’re with you’ Breast Cancer Awareness campaign and donates over $1 million to cancer charities

Over $1 million donation including $100,000 towards Living Beyond Breast Cancer.

Primark launched its first brand campaign in the United States, entitled That’s So Primark
CORPORATE NEWS

Primark invites America to ‘fall in love’ in first US brand campaign “That’s So Primark”

The beloved Irish retailer partnered with creative agency VCCP on its new brand awareness campaign.

Circular Textiles Foundation
PRIMARK CARES

Primark to advance its circular design training among colleagues with new partner

Primark and the Circular Textiles Foundation launch a new training programme to identify opportunities to design more clothing for recyclability and upskill Primark product teams in circular principles.

Primark launches its fourth Rita Ora x Primark collection
FASHION NEWS

Rita Ora x Primark: Primark launches festival inspired collection with Rita Ora

Primark launches its fourth Rita Ora x Primark collection

EMF Fashion ReModel
PRIMARK CARES

Primark commits to further its circularity ambitions by joining the Ellen MacArthur Foundation’s The Fashion ReModel

New project aims to scale circular business models within the fashion industry.

Primark Careers

Careers

Step into our world and experience the excitement for yourself.

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