There's something very special about Primark
We want people to feel good about what they are wearing – what it's made from and how it was made – as well as look good. Our hope? That by sharing what our clothes are made from, we can help everyone make more positive choices about how they want to dress and the impact that has on the planet.
International fashion retailer Primark is teaming up with global superstar and style icon Rita Ora to launch a new multi-season fashion collaboration which will allow Primark customers to shop her famous style for less.
Step into our world and experience the excitement for yourself.