Primark Launches New Barbie® Capsule Collection to Kick off a Hot Pink Summer

Primark, the international clothing retailer that offers quality fashion at value prices, is thinking pink this summer with its new Barbie The Movie collection arriving in stores this July. The exciting capsule features prints and patterns that allow all consumers to channel their best Barbiecore™ for the upcoming Barbie® movie and the iconic Barbie® style that all generations know and love.

Designed to showcase the notable Barbie® Land logo from the movie, the extensive collection features 73 pieces ranging from womenswear, accessories, nightwear and menswear to home and beauty. In true Barbie fashion, pink is the running theme in the line with pops of neon colour and subtle glam accents. What’s more, you can shop the iconic Venice Beach Barbie Swimwear and Ken shorts outfits from the viral Venice Beach Scene, available at Primark.

As a part of Primark’s mission to make fashion-forward pieces accessible to all, the Barbie The Movie collection has an incredibly affordable range of $3 to $20, so everyone can embody their inner Barbie® this summer.

Sarah Jackson, Director of Licensing, Primark said: “We are delighted to partner with Mattel on the release of our Barbie The Movie collection. Barbiecore is spreading worldwide, and we are thrilled to offer our customers licensed fashion and accessories across womenswear, menswear, kidswear and lifestyle, including the iconic Venice Beach athletic wear which became an internet sensation so everyone can unleash their inner Barbie and Ken this summer. This collection marks our first collaboration with Mattel, who we have worked strategically with on the design and creation of the fantastic range, tied to the upcoming Warner Bros. movie. Barbie is sure to be the style moment of the summer and we have no doubt our collection will be a success.”

With Barbiecore sweeping the nation, Primark truly has something for everyone, from rollerskate candles, to bedazzled tumblers and matching Barbie® and Ken swimsuits and loungewear. Just like Barbie herself, shoppers can be anything they want to be.

The collection is available in stores at one of Primark’s 17 locations in the US beginning in July. Visit Primark.com to find a store near you.