Primark Logo
Primark logo

Corporate News

Primark Brings Value Fashion To New Jersey And New York Shoppers With Store Opening At The Mills At Jersey Gardens

Welcoming Shoppers on July 6th, International Retailer Continues its US Expansion in the New York Metropolitan Area.

Primark, the international clothing retailer that offers quality fashion at value prices, today opened a new store at The Mills at Jersey Gardens in Elizabeth, New Jersey. The new store will help meet shopper demand in the New York metro area with more than 33,000 square feet of retail space boasting on-trend fashion, beauty, homeware and quality essentials for the whole family at affordable prices.

Jersey Gardens is Primark’s 426th store globally and 19th in the United States, supporting the brand’s growth plan to reach 60 US stores by 2026. In addition, the store will be the Ireland-based retailer’s 3rd store in New Jersey, and is also quickly accessible to New Yorkers – less than an hour from Manhattan shoppers, with daily transportation from the Manhattan Port Authority Bus Terminal. The Mills at Jersey Gardens features tax-free shopping year-round, and it boasts easy access from Newark Airport, making it a great destination for shoppers looking for vacation-ready outfits and travel necessities.

“We’re spreading even more ‘Primania’ in the Tri-State area with today’s opening at The Mills at Jersey Gardens, and look forward to welcoming excited shoppers with open arms," said Kevin Tulip, President Primark US. “Shoppers will be excited to see that Primark is not an off-price retailer but rather a value retailer that offers the best price first - we offer shoppers the treasure without the hunt. As we continue our successful growth in the US market, with more to come this summer and fall, we’re thrilled to see Primark’s unique formula of quality essentials at value prices is catching on.”

Opening weekend kicks off at 11 a.m. Thursday, July 6th with the store ribbon cutting. The weekend will feature games and giveaways to participating shoppers on a first-come-first-served basis and live music from local DJ Jaymie Perez. The fun-filled weekend will also serve up sweet treats to shoppers while supplies last including donuts from Rabble Rise Donuts on Thursday, Wild Bill’s cream soda (the beverage invented in Elizabeth, NJ!) on Friday and Italian ice from Chill Out Italian Ice on Saturday from 12-4 p.m. in the Primark parking lot.

To help shoppers find what they’re looking for at Jersey Gardens, Primark’s website allows customers to browse its product offering and check which products are available in their local store. To check it out, please visit:

Primark shoppers are now able to opt in to email communications. Sign up here to stay updated on Primark's latest product drops, style inspiration, store opening dates, and more.

©2023 Primark Stores Limited