The Newsroom

Primark has partnered with material innovators Unifi, Inc to bring their REPREVE Our Ocean® fiber

From Throwaway Plastic To Denim Fantastic: rimark Launches New Skinny Jeans In Partnership With Repreve Our Ocean®

Primark’s partnership with REPREVE Our Ocean® is just the latest launch from the Primark Cares label, featuring a wide variety of products made with recycled fibers or more sustainably sourced materials. It marks another small step in Primark’s journey to becoming a more sustainable business.

Jun 21

PRIMARK CARES

Primark Announces Major Expansion Of Its Sustainable Cotton Program

Expansion of program shows further progress towards Primark’s commitment that all cotton in Primark’s clothes will be organic, recycled or from its Sustainable Cotton Program by 2027.

May 6

Primark Cares

Love your clothes for longer through repair

Our ambition is to encourage our customers to love and wear their clothes for longer. With attitudes and opinions towards repairing and reusing clothes changing, our customers have told us they want to learn more about repairing theirs.

Mar 14

PRIMARK CARES

Primark Joins The Circular Fashion Partnership Led By The Global Fashion Agenda

This is one part of our journey to become a more sustainable business and reduce our impact on the planet. More information about the initiative can be found here.

Jun 16

Primark’s new 100% organic cotton mom jeans are now Cradle to Cradle Certified.®

PRIMARK CARES

Primark Launches Cradle To Cradle Certified® Gold Jeans

Primark is excited to offer its first ever Cradle to Cradle Certified® jeans. Made to last and using more sustainably sourced materials, the mom jeans are a great wardrobe basic, and fully recyclable by design.

Jun 9

PRIMARK CARES

Primark Signs Up To Wrap’s Textiles 2030 Initiative

Primark was previously a member of WRAP’s Sustainable Clothing Action Plan and is proud to have played an important collaborative role along with WRAP, other clothing brands and partners to develop the Textiles 2030 targets as an ambitious followup to that original initiative.

Jun 4

PRIMARK CARES

Primark Launches New Sustainable Women’s Leisurewear Collection With Recycled Cotton Innovator Recover™

The collection is certified by circular fashion company Recover™, whose goal is to close the loop on fashion: its innovative and unique recycling process cuts and shreds what was once considered waste into new, high quality fibers. The eight-piece collection is available in stores from May 24th at Primark’s everyday great prices.

May 24

PRIMARK CARES

Primark Announces Fivefold Increase In Its Sustainable Cotton Program

Primark has announced a significant expansion of its Sustainable Cotton Program, with plans to train more than 160,000 independent cotton farmers in sustainable farming methods across three of its key sourcing countries by the end of 2022. The move increases the number of farmers enrolled in the program to more than five times the current size. The expansion marks an important part of the retailer’s ongoing commitment to minimizing its impact on the environment and bringing more sustainably-sourced cotton to customers at affordable prices.

Aug 28

PRIMARK CARES

Primark Launches Its First 100% Sustainable Cotton Jeans Collection

Primark has launched its first-ever collection of jeans made from 100% sustainable cotton. Produced in three different washes (indigo, black and light blue), the women’s skinny jeans will be sold in stores in all markets, at a cost of $XX.

Mar 12

PRIMARK CARES

Primark Own-Brand Cosmetics Officially Certified Cruelty Free

“From now on, the entire Primark PS… collection, including makeup, skincare and haircare products, will feature the Leaping Bunny logo: a visible reminder that cosmetics at Primark are officially cruelty free.

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