The Newsroom

International Women's Day 2023

At Primark, we’re committed to celebrating all women, supporting and empowering them to be their best and most powerful selves. That’s why we’re proud to launch our new ‘What Power Feels Like’ campaign to mark International Women’s Day. Through this campaign, we want women to feel empowered to make fashion choices that reflect who they really are, every day.

Mar 8

Behind The Seams

Hear from Lynne Walker about our sustainability strategy

Lynne is responsible for embedding Primark’s sustainability strategy, Primark Cares, throughout the business: over 15 markets with 72,000 team members, and more widely through our supply chain.

Corporate News

International Accord in Pakistan

A Primark spokesperson said: “We welcome the expansion of the International Accord into Pakistan to help promote decent and safe workplaces for workers. This move complements our own Structural Integrity Programme, which we have had in place in Pakistan since 2015, alongside our experienced team working on the ground who oversee the local implementation of our Ethical Trade and Environmental Sustainability programme.”

Feb 17

CORPORATE NEWS

Primark response to earthquake in Turkey and Syria

Our heartfelt thoughts are with the people of Turkey and Syria and with everyone affected by the devastating earthquakes.

Feb 9

Our Stories

Premature Baby Collection Launch

We’re really proud to introduce our new premature baby collection, specifically designed for babies born prematurely.

Jan 9

CORPORATE NEWS

Primark Opens Its First Store In Romania, Its 15th International Market

Primark, the international fashion retailer, has today opened its first store in Romania at ParkLake Shopping Centre, Bucharest. With an investment of over €10 million in the new store and hundreds of jobs created in the local economy, the opening marks an important milestone for Primark as the retailer enters its 15th international market.

Dec 15

Corporate News

World Children’s Day: An update on our global partnership with UNICEF

November 20th was World Children’s Day – a day that promotes and celebrates children’s rights. The opportunity to go to school is a basic human right, but millions of children all over the world still face barriers to accessing education.

Nov 21

Primark has partnered with material innovators Unifi, Inc to bring their REPREVE Our Ocean® fiber

PRIMARK CARES

From Throwaway Plastic To Denim Fantastic: rimark Launches New Skinny Jeans In Partnership With Repreve Our Ocean®

Primark’s partnership with REPREVE Our Ocean® is just the latest launch from the Primark Cares label, featuring a wide variety of products made with recycled fibers or more sustainably sourced materials. It marks another small step in Primark’s journey to becoming a more sustainable business.

Jun 21

PRIMARK CARES

PRIMARK ANNOUNCES MAJOR EXPANSION OF ITS SUSTAINABLE COTTON PROGRAMME

Expansion of programme shows further progress towards Primark’s commitment that all cotton in Primark’s clothes will be organic, recycled or from its Sustainable Cotton Programme by 2027.

May 6

Primark Cares

Love your clothes for longer through repair

Our ambition is to encourage our customers to love and wear their clothes for longer. With attitudes and opinions towards repairing and reusing clothes changing, our customers have told us they want to learn more about repairing theirs.

Mar 14

PRIMARK CARES

BGMEA To Collaborate With Primark On Sustainability Ambition

The BGMEA expressed its support for the objectives Primark has set out to change the ways its clothes are made, halve its carbon emissions throughout its wider supply chain and improve the lives of the workers in the supply chain.

Nov 5

PRIMARK CARES

Primark Joins Circular Fashion Partnership Led By The Global Fashion Agenda

This is one part of our journey to become a more sustainable business and reduce our impact on the planet. More information about the initiative can be found here.

Jun 16

Primark’s new 100% organic cotton mom jeans are now Cradle to Cradle Certified.®

PRIMARK CARES

Primark Launches Cradle To Cradle Certified® Gold Jeans

Primark is excited to offer its first ever Cradle to Cradle Certified® jeans. Made to last and using more sustainably sourced materials, the mom jeans are a great wardrobe basic, and fully recyclable by design.

Jun 9

PRIMARK CARES

Primark Signs Up To Wrap’s Textiles 2030 Initiative

Primark was previously a member of WRAP’s Sustainable Clothing Action Plan and is proud to have played an important collaborative role along with WRAP, other clothing brands and partners to develop the Textiles 2030 targets as an ambitious followup to that original initiative.

Jun 4

PRIMARK CARES

Primark Launches New Sustainable Women’s Leisurewear Collection With Recycled Cotton Innovator Recover™

The collection is certified by circular fashion company Recover™, whose aim is to close the loop on fashion: its innovative and unique recycling process cuts and shreds what was once considered waste into new high quality fibers. The eight-piece collection is available in stores from May 24th at Primark’s everyday great prices.

May 24

CORPORATE NEWS

Primark Joins The UN Fashion Charter

Primark has already implemented several processes across its manufacturing, distribution, and store operations to identify and reduce its carbon footprint.

Oct 29

CORPORATE NEWS

Primark Endorses Ilo Covid-19 Global Garment Industry Action Announced Today

Primark firmly endorses today’s announcement from the UN’s International Labor Organization calling for urgent collaboration between stakeholders to support garment industry workers across the world affected by the Covid-19 pandemic.

Apr 22

CORPORATE NEWS

Primark Extends Its Commitment To Support Its Suppliers, Agreeing To Take Some $440 million Of Additional Products Both Finished And In Production

This new commitment follows extensive one-to-one conversations with our suppliers, which began four weeks ago and helped us identify mitigating options, including extended payment terms.

CORPORATE NEWS

Primark’s Packaging Optimization Program Wins At Supply Chain Excellence Awards

This award recognizes the work of Primark’s Packaging Optimization Program, which has contributed to a reduction in CO2 emissions across its whole supply chain as a result of less packaging being produced, transported and processed as waste.

Nov 6

PRIMARK CARES

Primark Announces Fivefold Increase In Its Sustainable Cotton Program

Primark has announced a significant expansion of its Sustainable Cotton Program, with plans to train more than 160,000 independent cotton farmers in sustainable farming methods across three of its key sourcing countries by the end of 2022. The move increases the number of farmers enrolled in the program to more than five times the current size. The expansion marks an important part of the retailer’s ongoing commitment to minimizing its impact on the environment and bringing more sustainably-sourced cotton to customers at affordable prices.

Aug 28

PRIMARK CARES

PRIMARK LAUNCHES ITS FIRST RANGE OF JEANS MADE WITH 100% SUSTAINABLE COTTON

Primark has launched its first ever range of jeans made from 100% sustainable cotton. Produced in three different washes (indigo, black and light blue), the women’s skinny jeans will be sold in stores across all markets, at a cost of £13/€17.

Mar 12

PRIMARK CARES

Primark Own-Brand Cosmetics Officially Certified Cruelty Free

“From now on, the entire Primark PS… collection, including makeup, skincare and haircare products, will feature the Leaping Bunny logo: a visible reminder that cosmetics at Primark are officially cruelty free.

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