At Primark, we’re committed to celebrating all women, supporting and empowering them to be their best and most powerful selves. That’s why we’re proud to launch our new ‘What Power Feels Like’ campaign to mark International Women’s Day. Through this campaign, we want women to feel empowered to make fashion choices that reflect who they really are, every day.
A Primark spokesperson said: “We welcome the expansion of the International Accord into Pakistan to help promote decent and safe workplaces for workers. This move complements our own Structural Integrity Programme, which we have had in place in Pakistan since 2015, alongside our experienced team working on the ground who oversee the local implementation of our Ethical Trade and Environmental Sustainability programme.”
Primark, the international fashion retailer, has today opened its first store in Romania at ParkLake Shopping Centre, Bucharest. With an investment of over €10 million in the new store and hundreds of jobs created in the local economy, the opening marks an important milestone for Primark as the retailer enters its 15th international market.
November 20th was World Children’s Day – a day that promotes and celebrates children’s rights. The opportunity to go to school is a basic human right, but millions of children all over the world still face barriers to accessing education.
Primark’s partnership with REPREVE Our Ocean® is just the latest launch from the Primark Cares label, featuring a wide variety of products made with recycled fibers or more sustainably sourced materials. It marks another small step in Primark’s journey to becoming a more sustainable business.
Primark was previously a member of WRAP’s Sustainable Clothing Action Plan and is proud to have played an important collaborative role along with WRAP, other clothing brands and partners to develop the Textiles 2030 targets as an ambitious followup to that original initiative.
The collection is certified by circular fashion company Recover™, whose aim is to close the loop on fashion: its innovative and unique recycling process cuts and shreds what was once considered waste into new high quality fibers. The eight-piece collection is available in stores from May 24th at Primark’s everyday great prices.
Primark firmly endorses today’s announcement from the UN’s International Labor Organization calling for urgent collaboration between stakeholders to support garment industry workers across the world affected by the Covid-19 pandemic.
This new commitment follows extensive one-to-one conversations with our suppliers, which began four weeks ago and helped us identify mitigating options, including extended payment terms.
This award recognizes the work of Primark’s Packaging Optimization Program, which has contributed to a reduction in CO2 emissions across its whole supply chain as a result of less packaging being produced, transported and processed as waste.
Primark has announced a significant expansion of its Sustainable Cotton Program, with plans to train more than 160,000 independent cotton farmers in sustainable farming methods across three of its key sourcing countries by the end of 2022. The move increases the number of farmers enrolled in the program to more than five times the current size. The expansion marks an important part of the retailer’s ongoing commitment to minimizing its impact on the environment and bringing more sustainably-sourced cotton to customers at affordable prices.
Primark has launched its first ever range of jeans made from 100% sustainable cotton. Produced in three different washes (indigo, black and light blue), the women’s skinny jeans will be sold in stores across all markets, at a cost of £13/€17.
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