The Newsroom

Group photo of Primark colleagues in a Primark store.

Primark US Announces Partnership with Boston LGBTQIA+ Youth Organization BAGLY

In alignment with Pride Month, the retailer has donated $30,000 to BAGLY to support events, community programming and more.

Jun 18, 2025

Best selling author and clothing care expert Laura De Barra, sitting and smiling in a black dress.

BEHIND THE SEAMS

Behind the Seams: Laura De Barra on making your linens last longer

We’re teaming up with bestselling author and clothing care expert Laura De Barra for a new series of tips and tricks designed to help our customers get more from the clothes that they love.

Jun 6, 2025

CORPORATE NEWS

Primark Launches Free “Love It for Longer” Clothing Repair Workshops in the United States

Kicking off today on Staten Island, Primark repair workshops will soon roll out in two new markets, serving New Yorkers and those in the DMV.

May 8, 2025

CORPORATE NEWS

A statement on the departure of Paul Marchant

For media inquiries, please contact press@primark.com.

Mar 31, 2025

CORPORATE NEWS

Primark Appoints US Head of Marketing to Bolster US Growth

As the brand continues US expansion, Rene Federico will lead marketing strategy stateside.

Dec 17, 2024

CORPORATE NEWS

Primark Continues Expansion With New Lease Signings in Southern and Midwest US, Prepares to Close 2024 With 29 Stores Across 12 States

The international retailer invests more than $90M to bring the joy of finding quality fashion at incredible prices to more American shoppers in 2025.

Nov 26, 2024

Bring the Joy This Christmas with Primark

OUR STORIES

Bring the Joy This Holiday Season with Primark

This Holiday season at Primark, we’re celebrating the heartwarming moments that make it truly special. Whether it’s finding an outfit that makes you feel incredible, picking up the perfect gift or creating moments of connection with your local community, we’re here to help you bring the joy.

Nov 15, 2024

CORPORATE NEWS

Primark to ‘Bring the Joy’ this Holiday Season

The holidays at Primark this year celebrate the joy of the season, and all the mini magic moments it brings.

Nov 5, 2024

CORPORATE NEWS

Primark announces new store in Manhattan

The international fashion, beauty and homeware retailer to open in Herald Square.

Oct 9, 2024

Dan Roe - Climate Change Programme Senior Manager

Behind The Seams

Maersk Partnership - Biofuel

Climate Change Programme Senior Manager, Dan Roe, tells us one of the ways we are reducing our carbon emissions when shipping our products.

Oct 7, 2024

Primark launches biggest ever Breast Cancer Awareness collection

CORPORATE NEWS

Primark launches ‘We’re with you’ Breast Cancer Awareness campaign and donates over $1 million to cancer charities

Over $1 million donation including $100,000 towards Living Beyond Breast Cancer.

Oct 3, 2024

Primark opens 450th store in Orlando, Florida as retailer celebrates 55 years of business in Ireland

Corporate News

Primark Expands US Footprint in the South, Opening New Store at The Florida Mall in Orlando

The International Retailer’s 450th Store Globally Features an Entire Floor Dedicated to Disney and Marvel Products

Aug 29, 2024

CORPORATE NEWS

Primark invites America to ‘fall in love’ in first US brand campaign “That’s So Primark”

The beloved Irish retailer partnered with creative agency VCCP on its new brand awareness campaign.

Aug 13, 2024

PRIMARK CARES

Primark to advance its circular design training among colleagues with new partner

Primark and the Circular Textiles Foundation launch a new training programme to identify opportunities to design more clothing for recyclability and upskill Primark product teams in circular principles.

Aug 5, 2024

Primark launches its fourth Rita Ora x Primark collection

FASHION NEWS

Rita Ora x Primark: Primark launches festival inspired collection with Rita Ora

Primark launches its fourth Rita Ora x Primark collection

Jun 18, 2024

PRIMARK CARES

Primark commits to furthering its circularity ambitions by joining the Ellen MacArthur Foundation’s The Fashion ReModel

New project aims to scale circular business models within the fashion industry.

May 22, 2024

BEHIND THE SEAMS

Behind The Scenes On International Women’s Day With Nicole Rodriguez Torres - Store Manager at Primark US

Nicole shares her experience as a store manager in Florida and explains how her career to date has led her to empowering Primark colleagues around the world.

Mar 8, 2024

CORPORATE NEWS

Primark Continues US Expansion with Opening of Jacksonville, FL Distribution Center, Announcement of 4 New Leases

Retailer answers demand for its value shopping experience with greater distribution capability and new stores in Virginia, Maryland, Texas and its first store in Tennessee.

Feb 7, 2024

Primark publishes its second Sustainability and Ethics Progress Report

PRIMARK CARES

Scaling up: Primark driving progress on its wide-ranging commitments to make more sustainable fashion affordable for everyone

Primark publishes its second Sustainability and Ethics Progress Report, demonstrating how it’s embedding and scaling up programmes across the business to drive impact.

Nov 23, 2023

CORPORATE NEWS

Primark launches breast cancer awareness campaign, including £1 million donation to cancer charities globally with $100,000 to Philly-based Living Beyond Breast Cancer

Primark’s third Breast Cancer Awareness collection launches October 1st and will include new products in the post-surgery range.

Sep 25, 2023

Rita Ora x Primark - Primark joins forces with Rita Ora for new fashion collaboration

Fashion News

Rita Ora x Primark: From loyal customer to global brand partner - Primark joins forces with Rita Ora for new fashion collaboration

International fashion retailer Primark is teaming up with global superstar and style icon Rita Ora to launch a new multi-season fashion collaboration which will allow Primark customers to shop her famous style for less.

Sep 12, 2023

CORPORATE NEWS

Sourcing from Myanmar

Primark’s position on sourcing from Myanmar, updated August 2023.

Aug 15, 2023

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