Primark Opens First-Ever Tennessee Store at Memphis’ Wolfchase Galleria

Primark, the international retailer offering quality fashion at value prices, today opens its first-ever store in Tennessee, located at Wolfchase Galleria in Memphis. This new Primark location spanning over 35,600 square feet offers Memphis shoppers an array of on-trend fashion, everyday essentials, stylish homeware, and beauty favorites, all at Primark's amazing prices.

The Memphis grand opening marks a major milestone for Primark, becoming the brand’s 31st store in the US and introducing its unique value-driven fashion to shoppers in a 13th state. Primark’s debut in Memphis, Tenn. is just the beginning, as this is the first of two planned locations in the state, with a second store set to open soon at CoolSprings Galleria in Franklin.

“We’re proud to continue our strong momentum in the US this year,” said Kevin Tulip, President of Primark US. “With the opening of our first Tennessee store, families in Memphis now have access to Primark’s signature mix of style, quality, and affordability. We’re excited to welcome shoppers into our new Wolfchase Galleria location today to discover the incredible value and fashion-forward products we’re known for.”

Primark opens its doors today at 11:00 a.m. to kick off a weekend full of celebration. Shoppers can enjoy local treats from Sweet Lala’s Bakery, live DJ sets, exciting giveaways and more. On Saturday, July 26 at 10 a.m., 11 a.m., 1 p.m., and 2 p.m. CT, beloved characters Bluey and Bingo will make special in-person appearances to greet fans and pose for photos. Guests can also explore Primark’s exclusive Bluey collection, packed with cheerful apparel and must-have merchandise inspired by the hit show. For more details visit here. Plus, the fun continues all weekend long, just in time for Tennessee’s Sales Tax Holiday, running July 25-27.

At this location, Football fans can gear up with all-new Tennessee Titans NFL merch, available for purchase at the grand opening. For basketball lovers, an exclusive NBA collection spotlighting the Memphis Grizzlies is set to launch at this location later this fall.

To help shoppers find what they're looking for at Wolfchase Galleria, Primark's website allows customers to browse its product offerings and check which products are available in their local store. To check it out, please visit: www.primark.com. Shoppers can also sign up here to get email updates on Primark's latest product drops, style inspiration, store opening dates, and more.