Primark to ‘Bring the Joy’ this Holiday Season

• ‘You Bring the Joy’ campaign unveiled today launches Primark’s biggest ever offering: From Fam Jams and festive jumpers, party glamour and gifts, it’s the High Street destination for all things Holiday

• Primark wants to bring more joy to its communities, donating $300,000 in gift packs to local charities and inviting customers to get involved as well.

Primark is celebrating the heartwarming moments that make the festive season truly special as part of this year’s holiday campaign ’You Bring the Joy’. Whether it's the joy you get from finding the perfect LBD for party season at an incredible price, picking up the perfect gift and seeing the smiles these bring, or just chilling in matching PJs at home with loved ones, the campaign is all about the feel-good joy that comes from these moments and connections over the holidays.

This holiday season, Primark is the high street destination for all things festive fashion and gifting at affordable prices. Partywear, gifting, festive pjs and sweaters, knitwear and accessories all take center stage in store and with something for every member of the family, friends and colleagues, that means more time left to bring the joy to others.

Fashion Highlights

For those who find their joy in dressing up at the holidays, burgundy is dominating this year’s partywear ranges. Landing in stores from next week, Rita Ora’s latest collection is bringing all the glamour, with burgundy sequins in both a midi dress and two-piece taking center stage, alongside the must-have dress this year, her fresh modern take on the little black dress. It’s celebrating timeless glamour and style for all women, with Rita’s mum Vera modelling alongside her in the campaign.

But for every night out, there’s even more days in: a lot of the joy at the holidays is the coziness and comfort of spending time at home with family and friends. Holiday pajamas and sweaters continue to be very much a family affair, with seven choices of FamsJams styles and FamKnits expected to be the gift must-have. Twinning is now no longer reserved for bedtime - matching holiday sweaters for the whole family soared in popularity last year and this year’s range is even bigger. From traditional styles such as tartan, to licensed character favorites including the Grinch, every family member – including four legged friends – can find their style.

As the home of affordable gifting, this year highlights include Christmas editions of beauty favorites including bath bombs, lip balms and beauty tools and sweet treats like hot chocolate kits. An extended range of toys launches this year including licenced character favorites and plush toys and dolls, car sets and toy animals.

Finally, there’s no surer sign that the holidays have arrived then when Primark’s holiday bags are spotted up and down the high streets. Once again, we’re transforming our iconic paper bag into festive – recyclable - wrapping paper. The limited-edition brown and red striped bags feature handy cutting lines and easy instructions, a budget-friendly and more sustainable gift wrap option.

Giving Back

The joy of giving back really embodies the true spirit of the holiday season, and Primark stores across all countries are donating $300,000 worth of holiday gift packs this year. Each store has partnered with a local charity to donate specially selected gift packs of clothes and festive treats suited to their chosen charity.

In selected Primark stores, Primark wants to invite its customers to join them and help spread even more joy: Customers can get involved and choose to buy and donate their own holiday gift packs to the store’s chosen charity.

Primark US President Kevin Tulip said: “Primark is all about making people look and feel good for less and there is no more important time for this than during the busy holiday season. It really is the most wonderful time of the year, which is never about how much you spend, but the small things, acts of kindness, the smile that a thoughtful present can bring and all the reunions and gatherings that come with this time of year. We’re proud to enable our store colleagues – and customers – to bring joy to their local communities through our holiday gift packs, helping those that need it most. Meanwhile we’re gearing up for our busiest time of year, as we get ready to help our customers find their own joy this holiday season. We’ve thought of everyone, from those looking for finding *that* perfect holiday party outfit, panicked shoppers looking for affordable gifts for a friend or colleague, or busy parents looking for a one stop shop they can find presents, home decor and maybe even a treat for themselves. We’ve got all of this and more, at the very best prices anyone will find this holiday shopping season.”

For more information about Primark’s festive offerings, prices, and store availability, visit www.primark.com.