Primark US Announces Partnership with Boston LGBTQIA+ Youth Organization BAGLY

Primark, the international retailer offering quality fashion at value prices, today announced a new partnership with the Boston Alliance of LGBTQIA+ Youth (BAGLY), a youth-led, adult-supported organization committed to social justice and dedicated to creating, sustaining, and advocating for programs, policies, and services for the LGBTQIA+ youth community in Massachusetts. In addition to volunteer support and product donations ongoing, Primark has committed an annual donation of $30,000 to support programming with BAGLY including this month at Boston Pride and Mass Youth Pride.

“BAGLY is such an incredible organization in its mission to support LGBTQIA+ youth in Massachusetts. Its values align perfectly with Primark’s own commitment to inclusion, year-round,” said Kevin Tulip, US President, Primark. “This partnership is meaningful to our colleagues, some of which already have engaged with BAGLY and many who have expressed interest in supporting its crucial work. With BAGLY we look forward to building lasting relationships and making a real impact in our community.”

Through partnership, Primark will donate product to BAGLY Closet, collaborate on events, including a shopping night for BAGLY members, volunteer with BAGLY and support BAGLY programs including Health & Wellness, Stabilization & Success, Youth Leadership & Advocacy, and the Step Up Program. ​

“We a grateful to Primark as a partner who has jumped in full steam ahead to support BAGLY in all of its initiatives, kicking off with our engagement with local Pride Month parades,” said Grace Sterling Stowell, Executive Director, BAGLY. “We wouldn’t be able to support LGBTQIA+ youth on their journey without the help of dedicated partners like Primark, and we can’t wait to see what’s in store with this committed team in the year to come.”

In addition to community partnership and support, Primark launched its 2025 Pride collection in all stores across all markets, including 16 products, from basics like slogan tees, hoodies and socks to standout trend items such as crochet shirts and music tees from icons like Shania Twain and Lady Gaga. Inspired by how every flower, plant, and person blooms their own way, this year’s Primark Pride collection makes clear that whether you’re head-to-toe bold or making a statement in your own quiet way, Pride is about celebrating you—in full bloom. To check out the collection, visit: https://www.primark.com/en-us/r/collabs/pop-culture/pride