Primark Launches Free “Love It for Longer” Clothing Repair Workshops in the United States

Primark, the international retailer offering quality fashion at value prices, is bringing their award-winning free “Love It for Longer” repair workshops to the USA kicking off in two US markets: Staten Island and Tysons, Va., just outside of Washington, D.C. Today, consumers can sign up for repair workshops held at Primark’s Staten Island Mall store at 11:00 a.m. EDT and 1:30 p.m. EDT. D.C. area shoppers can sign up to attend workshops at Primark Tysons Corner Center on June 12th.

Each free in-store workshop teaches simple mending and upcycling techniques—from fixing hems to adding buttons or pockets— with no experience required. Attendees leave with a complimentary sewing kit, repair booklet, and reusable tote bag to keep them stitching at home.

“Bringing our free Love it for Longer repair workshops across the pond to the US has been a long-held ambition for us,” said Lynne Walker, Director, Primark Cares. “We know people want to make their clothes last longer, but often just need a little help getting started. These workshops give them that – because sustainability shouldn’t be out of reach for anyone.”

Primark first launched the workshops in 2022 and has since run nearly 400 free sessions in stores across the UK, Ireland, the Netherlands, Italy, Belgium, Spain and France. The workshops are one part of Primark Cares, the company’s sustainability strategy and long-term commitment to make more sustainable fashion affordable and accessible for all.

“Over the last three years, we’ve hosted hundreds of repair workshops in our stores across Europe and the UK and are excited roll out this offering in a handful of US markets – a major sustainability milestone for the brand and our conscious consumers,” said Kevin Tulip, US President. “We know that educating customers on repair is a small step in our journey to becoming a more sustainable business, but through our scale, we can reach many people and hopefully spark some change in how people care for and wear their clothes.”

Other progress highlights to date under Primark Cares include:

• Today, 66% of its clothing is made from recycled or more sustainably sourced materials with a goal to reach 100% of clothing by 2030.

• Primark’s newly published Durability Framework aims to help people get more wear out of their clothes, while highlighting the importance of durability in helping to tackle textile waste.

• Primark’s Scope 1 and 2 (market-based) emissions reduced by 21% in 2024, compared to 2023, and were 52% lower than the 2019 baseline.

Primark’s latest Sustainability and Ethics Progress report can be found here.

For more information and to book a spot at an upcoming instore workshop or try a lesson at home visit www.primark.com/en-us/love-it-for-longer.