Primark pledges to make more sustainable choices affordable for all as it unveils extensive programme of new commitments
Primark has today unveiled a wide-reaching sustainability strategy, designed to reduce fashion waste, halve carbon emissions across its value chain and improve the lives of the people who make Primark products.
From throwaway plastic to denim fantastic: Primark launches new skinny jeans in partnership with REPREVE Our Ocean®
Skinny jeans are back, but with a more sustainable twist: Primark has partnered with material innovators Unifi, Inc to bring their REPREVE Our Ocean® fibre to its newest denim style. The jeans feature a blend of a unique recycled fabric made from plastic bottles which have been collected from land within 50km of the coastline, one of the biggest sources of plastic pollution in our oceans.
Primark Joins Circular Fashion Partnership led by the Global Fashion Agenda
We are proud to announce that we have become a participant in the Circular Fashion Partnership, led by the Global Fashion Agenda. Along with over 50 brands, manufacturers, recyclers and NGOs, the partnership supports the development of the textile recycling industry in Bangladesh by capturing and directing post-production fashion waste back into the production of new fashion products.
Primark launches Cradle to Cradle Certified® Gold jeans - the most sustainably made denim jeans yet
Low on environmental impact but big on style, Primark’s new 100% organic cotton mom jeans have achieved Cradle to Cradle Certified® at the Gold level. The Cradle to Cradle Certified Product Standard is a globally recognised measure of safe, more sustainable products with a lower impact on people and planet.
Primark launches new sustainable women’s leisurewear collection with recycled cotton innovator Recover™
What might have previously been left on the cutting room floor, has made its way into a new capsule leisurewear collection from Primark. Under its Primark Cares label, the innovative new range is partially made from recycled cotton sourced from unused fabric waste and recycled clothes.
Primark launches collection with NBA
NBA x Primark - Primark slam dunks into 2021 with an exciting collaboration with the iconic American basketball league, NBA. Inspired by the kit of ‘hall of fame’ teams including the Chicago Bulls and the Los Angeles Lakers, this stylish athleisure collection can be worn both on and off the court.
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