The Newsroom

Three women smiling and wearing Primark's Breast Cancer Awareness collection

Primark launches 49-piece Breast Cancer Awareness collection, featuring new affordable post-surgery breast forms and pockets

‘We’re with you’ campaign focuses on the support needed for those affected by breast cancer at all stages of their journey.

Oct 1, 2025

A female posing in front of wooden double doors wearing double denim from Primark.

CORPORATE NEWS

Denim in demand: 2.5 million women wear jeans every day with Gen Z behind the nation’s growing denim obsession

New research reveals Gen Z is leading the nation’s love affair with denim, with more than a quarter (28%) rocking the look at any occasion, from workwear to weddings!

Sep 17, 2025

CORPORATE NEWS

In Denim We Can: Primark unveils first ever integrated UK brand campaign to launch Autumn/Winter women’s denim collection

The campaign celebrates quality, fit and affordability, proving great jeans don’t have to come with a premium price tag.

Sep 1, 2025

CORPORATE NEWS

There’s no place like Primark Home! Primark opens first standalone Home store in Great Britain

First standalone Primark Home store in Great Britain has officially opened at Trafford Palazzo.

Aug 29, 2025

Exterior of Edinburgh Primark store with rebranded signs that say 'Preemark'.

CORPORATE NEWS

Primark celebrates 50 years on the high street in Scotland

Primark is celebrating 50 years on the Scottish high street this summer after first opening its doors in Hamilton, in 1975.

Aug 21, 2025

BEHIND THE SEAMS

SMEP Water Reuse Project: Behind the scenes with Lewys Isaac, Water Stewardship Manager

Lewys Isaac tells us all about Primark’s new Water Reuse and Improved Wastewater project.

Aug 6, 2025

CORPORATE NEWS

Primark in your pocket: Retailer to roll out first customer mobile app

Italy and Ireland are the first two markets to go live with the app available from today.

Aug 5, 2025

CORPORATE NEWS

It’s official! Opening date for new Primark Home store in Manchester revealed

The first standalone Primark Home store in Great Britain is set to open its doors at Trafford Palazzo on 29th August.

Jul 30, 2025

Disability advocate and wheelchair user, Sophie Morgan looking at The ‘Sophie’ mannequin.

CORPORATE NEWS

Primark unveils new mannequin designed to represent wheelchair users, created in collaboration with Sophie Morgan

Primark has unveiled its first seated mannequin designed to represent a manual wheelchair user, as part of its ongoing commitment to inclusion and better representation on the high street.

Jul 25, 2025

CORPORATE NEWS

Primark appoints Chief Customer and Digital Officer

Primark has appointed Matt Houston to the role of Chief Customer and Digital Officer.

Jul 11, 2025

The exterior of the Primark Manchester Market Street store.

CORPORATE NEWS

Primark's Manchester Market Street store undergoes makeover this summer

Primark is giving its Manchester Market Street store a fresh new look this summer, with the full transformation expected to be completed by September.

Jun 23, 2025

A female model wearing Primarks' fuller bust bra in black.

CORPORATE NEWS

Bras that fit more of us: Primark extends its bra size offering from 28AA to 44H across most popular ranges

New features include wider straps, supportive bands and foam-moulded cups for additional support, comfort and style.

Jun 9, 2025

Best selling author and clothing care expert Laura De Barra, sitting and smiling in a black dress.

BEHIND THE SEAMS

Behind the Seams: Laura De Barra on making your linens last longer

We’re teaming up with bestselling author and clothing care expert Laura De Barra for a new series of tips and tricks designed to help our customers get more from the clothes that they love.

Jun 6, 2025

CORPORATE NEWS

Ready, set, click! Click & Collect now live in all Primark stores across Great Britain

Primark’s rollout of Click & Collect is now complete, with the service now live in 187 stores across Great Britain.

May 21, 2025

CORPORATE NEWS

Primark announces first stores in Middle East in partnership with Alshaya Group

Primark confirms first stores to open in the GCC region to mark the international retailer’s 18th & 19th market entries.

May 8, 2025

Primark Italy infographic highlighting the investment and the new number of stores and jobs.

CORPORATE NEWS

Viva Primark: Retailer continues to expand in Italy, announcing a further €40 million investment with five new stores planned

New stores for Rome, Biella, Perugia and two in Naples.

May 7, 2025

CORPORATE NEWS

A statement on the new charge for our paper bags

Across our business we use thousands of paper bags every day. And while our paper bags are made from 100% recycled and recyclable materials, we want to reduce single-use paper waste in our business.

May 6, 2025

A young woman in a white tank top, white shirt and grey waffle shorts.

CORPORATE NEWS

‘Never Basic’: Primark launches spring/summer value campaign

New campaign ‘Never Basic – Standout Quality. Iconic Prices’ celebrates the great value, quality and style to be found across Primark’s best loved essentials this Spring.

Apr 28, 2025

Primark adds 24 stores to popular Click & Collect service

CORPORATE NEWS

Primark adds 24 more stores to popular Click & Collect service

Click & Collect is now live in over three-quarters of its stores in Great Britain, as Primark continues its nationwide rollout ready for summer.

Apr 16, 2025

CORPORATE NEWS

A statement on the departure of Paul Marchant

For media inquiries, please contact press@primark.com.

Mar 31, 2025

Pinterest and Primark moodboard, showing the new spring home collection.

CORPORATE NEWS

The homeware collab of dreams: Pinterest and Primark launch new ways to shop trend-inspired collection

For the first time ever, Primark is officially launching a Pinterest-inspired new spring home collection.

Mar 4, 2025

A Primark employee at the Click & Collect till, handing over an order to a customer.

CORPORATE NEWS

Primark to complete Click & Collect rollout across Britain in time for summer

Primark’s Click & Collect rollout across Great Britain will be completed ready for summer, as the retailer announces the next 18 stores to join its popular service.

Feb 26, 2025

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