Primark Unwraps its ‘Full on Festive Feels’ Christmas Campaign

Primark is giving Full on Festive Feels as it unwraps this year’s Christmas campaign. Launching today in the windows of more than 470 Primark stores globally, and across digital and social media channels, the campaign features friends and family capturing their festive celebrations and the moments that give people the full-on festive feels, without having to break the bank.

This holiday season, whether it’s nights in wearing cosy FamJams, glitz and glam partywear for nights out with friends, those festive home finds or tying the bow on the perfect present, Primark is bringing all the festive feels at the incredible value that it’s famous for.

Across the communities in which it operates, Primark will also donate gift packs totalling £250,000 to local charities to help spread festive feels among those in need.

Full on Fashion

For those looking to step out in style, Primark is offering great value party wear this festive season. The corset leopard-print mini dress for £10 is a must-have for a full-on glam look. The black peplum top can be dressed up or down, and the black sculpted coat for £20 is perfect for layering up on colder days or nights.

These three products are the latest ‘Major Find’, Primark’s new price promotion which offers products or a look reflecting a style of the moment, at unbeatable value. The initiative celebrates what Primark is best known for – great style, great quality, at prices better than ever – but only while stocks last.

For a complete look, coordinated two-pieces are in, taking out the hassle of mixing and matching. The two-piece black sequin top priced at £16 and matching black sequin trousers for £20 are guaranteed to stand out in a crowd. The cream top and trouser duo makes for the perfect work party outfit, and the two-piece cream skirt and matching button puff sleeve top can be dressed down for daytime or dressed up with some heels for a night on the town.

Full on Festive

For cosy nights in, FamJams firmly remain a festive family tradition, with seven options to choose from this year including traditional tartan, festive patterns and the return of The Grinch, and there’s even options for our four-legged fury friends. More festive designs can be found across nightwear with festive bows, candy cane stripes, tartan and teddy bear prints on offer, with prices from just £4. For the first time, Primark is adding Adaptive women's pyjamas to its festive line up.

For daytime festive feels, the twinning trend continues with matching jumpers in traditional festive prints from just £8 across women's, men's, kids.

When it comes to how we’re dressing our home this season, the iconic Christmas bow is the red thread across this year’s collection, and can be found on ceramics, mugs, candles and tablescapes that are guaranteed to bring the festive feels to any space. Staying at home, the latest range also includes festive cushions, bed sheets and even light up ornaments from just £3.50 to prepare for the night before Christmas at affordable prices.

Full on Gifting

Primark is the one-stop shop for Christmas gifting this year offering something for everyone. Choose from the old reliable stocking fillers such as Pro powder make up brushes, face and eye palettes, and PS fragrances from £6. Thinking outside the box for the perfect gift, the embellished scarf and glove giftset for £12 will win over any heart, and the 2-pack lounge socks with decorative designs are the perfect practical option for just £4.50. For the person who has everything, but still deserves something special, Christmas gift cards are also available in all stores, across all markets and can be bought online at www.primarkgiftcards.com.

And for the finishing touch, Primark’s iconic paper bags are once again transforming into festive, recyclable, wrapping paper. The limited-edition brown and red striped bags feature handy cutting lines and easy instructions, a budget-friendly and more sustainable gift wrap option.

This year’s Christmas collection is available in all Primark stores and on Click & Collect for those who like to plan their purchases. For more information about Primark’s products, prices, and store availability, visit https://www.primark.com/en-gb.

Giving Back

Primark is giving back to local communities by donating £250,000 in gift packs to local charities this Christmas. Primark stores have partnered with local charities to donate specially selected gift packs of clothes and festive essentials to people who need them.

To prolong the festive feels, Primark is extending its return, refund or exchange period over Christmas. All Primark products purchased on or after 14th October 2025 can be returned, refunded or exchanged until 30th January 2026.