The Newsroom

Primark teams up with Verte to launch first swap shops in store

Primark is trialing a new pre-loved clothing concept to celebrate London Fashion Week, allowing customers to swap adult clothing items.

Sep 3, 2024

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Primark to advance its circular design training among colleagues with new partner

Primark and the Circular Textiles Foundation launch a new training programme to identify opportunities to design more clothing for recyclability and upskill Primark product teams in circular principles.

Aug 5, 2024

The collection marks the 30th anniversary of Disney’s The Lion King.

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Primark launches new collection to celebrate the anniversary of Disney’s The Lion King

The collection marks the 30th anniversary of Disney’s The Lion King.

Jul 4, 2024

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Primark commits to further its circularity ambitions by joining the Ellen MacArthur Foundation’s The Fashion ReModel

New project aims to scale circular business models within the fashion industry.

May 22, 2024

Primark publishes its second Sustainability and Ethics Progress Report

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Scaling up: Primark driving progress on its wide-ranging commitments to make more sustainable fashion affordable for everyone

Primark publishes its second Sustainability and Ethics Progress Report, demonstrating how it’s embedding and scaling up programmes across the business to drive impact.

Nov 23, 2023

Primark Cares

Starting with the end in mind: Primark launches its first circular product collection

Primark is launching its first product range designed and made to be reloved or recycled. From mid-April, customers can shop the new circular product collection, designed using Primark’s new Circular Product Standard, which is based on principles established by the Ellen MacArthur Foundation.

Apr 12, 2023

Primark Cares

Primark launches new durability and repair initiatives

As part of its commitment to give clothes a longer life, Primark is launching new durability and repair initiatives designed to help ensure clothes can be loved and worn for longer. According to leading climate action NGO WRAP, wearing clothes for longer can reduce the environmental impact of clothing.

Mar 14, 2023

Primark Cares

One year on: Primark shares progress on its journey to make more sustainable fashion affordable for all

In the face of rising cost-of-living pressures, Primark remains intent on delivering its vision of making more sustainable fashion affordable for all. One year on since the launch of its Primark Cares sustainability strategy, 45% of all clothes Primark sold came under its Primark Cares label denoting clothes that contain either recycled or more sustainable materials*. Primark has committed to transition 100% of its clothes to its Primark Cares label by 2030, while keeping its same Primark great value pricing.

Nov 30, 2022

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Squeezed Young Shoppers Worry They Can’t Afford To Dress More Sustainably Anymore

New research commissioned by Primark shows that UK consumers are facing a crisis of conscience, with more than one third (35%) saying they are worried the cost-of-living crisis will prevent them from shopping more sustainably. This rises to 45% amongst 18-34-year-olds.

Aug 19, 2022

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Primark Expands Partnership With Recover™ And Becomes First Retailer To Introduce Rcolorblend On A Global Scale

Primark is expanding its partnership with recycled cotton producer Recover™ and will become the first high-street retailer to use Recover’s unique RColorBlend fibre on a global scale with the launch of a new leisurewear range. The partnership supports Primark’s commitment, through its Primark Cares strategy, to increase the amount of clothing containing recycled materials and builds on its ambition to make more sustainable fashion affordable for all.

Jul 20, 2022

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Primark Launches Global Partnership With Fairtrade

New Primark skincare range will include Fairtrade certified ingredients, helping to support stable and secure livelihoods for farmers involved

Jul 14, 2022

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The Rise Of Regeneration Z: New Penneys Research Reveals What’s Behind The New ‘Mend It’ Mindset In Ireland

New research from Penneys reveals the changing attitude in Ireland towards caring for clothes and their life span: Over three quarters of Ireland’s Gen Z’ers are repairing clothes: 77% of 18-24 year olds said they have repaired clothes in the last 18 months.

Jul 1, 2022

Primark has partnered with material innovators Unifi, Inc to bring their REPREVE Our Ocean® fibre

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From Throwaway Plastic To Denim Fantastic: Primark Launches New Skinny Jeans In Partnership With Repreve Our Ocean®

Primark’s partnership with REPREVE Our Ocean® is just the latest launch from the Primark Cares label, which features a wide range of products made with recycled fibres or more sustainably sourced materials and marks another small step in Primark’s journey to becoming a more sustainable business.

Jun 21, 2022

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Primark Announces Major Expansion Of Its Sustainable Cotton Programme

Expansion of programme shows further progress towards Primark’s commitment that all cotton in Primark’s clothes will be organic, recycled or from its Sustainable Cotton Programme by 2027.

May 6, 2022

PRIMARK CARES

Primark Announces Half-Year Progress In Its Primark Cares Sustainability Commitments

Primark has published early progress against some of its sustainability commitments seven months on from the launch of its strategy, Primark Cares. Today, almost 40% (39%) of all Primark clothes are made from recycled or more sustainable* materials, a 14% increase from September 2021, strong progress towards the target of 100% by 2030.

Apr 26, 2022

Primark Cares

Love your clothes for longer through repair

Our ambition is to encourage our customers to love and wear their clothes for longer. With attitudes and opinions towards repairing and reusing clothing changing, our customers have told us they want to learn more about repairing their clothes.

Mar 14, 2022

PRIMARK CARES

Primark Extends Instore Textile Takeback Scheme To Austria, Ireland And Germany

Primark, the international fashion retailer, is extending its in-store Textile Takeback scheme to Austria, Ireland and Germany to make it even easier for people to donate their pre-loved clothes and give them a second life.

Oct 27, 2021

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Primark Pledges To Make More Sustainable Choices Affordable For All As It Unveils Extensive Programme Of New Commitments

Primark has today unveiled a wide-reaching sustainability strategy, designed to reduce fashion waste, halve carbon emissions across its value chain and improve the lives of the people who make Primark products.

Sep 14, 2021

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Primark Joins Circular Fashion Partnership Led By The Global Fashion Agenda

This is one part of our journey to become a more sustainable business and reduce our impact on the planet. More information about the initiative can be found here.

Jun 16, 2021

Primark’s new 100% organic cotton mom jeans have achieved Cradle to Cradle Certified®

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Primark Launches Cradle To Cradle Certified® Gold Jeans

Primark is delighted to offer its first ever Cradle to Cradle Certified® jeans. Made to last, using more sustainably sourced materials, the mom jeans are a great wardrobe staple and are fully recyclable by design.

Jun 9, 2021

PRIMARK CARES

Primark Signs Up To Wrap’s Textiles 2030 Initiative

Primark was previously a member of WRAP’s Sustainable Clothing Action Plan and is pleased to have played an important collaborative role alongside WRAP, other clothing brands and partners to develop the Textiles 2030 targets as an ambitious follow-up to that original initiative.

Jun 4, 2021

Primark launches new sustainable women’s leisurewear collection with recycled cotton

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Primark Launches New Women’s Leisurewear Collection With Recycled Cotton Innovator Recover™

The collection is certified by circular fashion company Recover™, whose aim is to close the loop on fashion: its innovative and unique recycling process cuts and shreds what was once considered waste into new high quality fibres. The eight-piece collection is available in-store from 24th May at Primark’s everyday great value prices.

May 24, 2021

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