Primark is launching its first product range designed and made to be reloved or recycled. From mid-April, customers can shop the new circular product collection, designed using Primark’s new Circular Product Standard, which is based on principles established by the Ellen MacArthur Foundation.
As part of its commitment to give clothes a longer life, Primark is launching new durability and repair initiatives designed to help ensure clothes can be loved and worn for longer. According to leading climate action NGO WRAP, wearing clothes for longer can reduce the environmental impact of clothing.
In the face of rising cost-of-living pressures, Primark remains intent on delivering its vision of making more sustainable fashion affordable for all. One year on since the launch of its Primark Cares sustainability strategy, 45% of all clothes Primark sold came under its Primark Cares label denoting clothes that contain either recycled or more sustainable materials*. Primark has committed to transition 100% of its clothes to its Primark Cares label by 2030, while keeping its same Primark great value pricing.
New research commissioned by Primark shows that UK consumers are facing a crisis of conscience, with more than one third (35%) saying they are worried the cost-of-living crisis will prevent them from shopping more sustainably. This rises to 45% amongst 18-34-year-olds.
Primark is expanding its partnership with recycled cotton producer Recover™ and will become the first high-street retailer to use Recover’s unique RColorBlend fibre on a global scale with the launch of a new leisurewear range. The partnership supports Primark’s commitment, through its Primark Cares strategy, to increase the amount of clothing containing recycled materials and builds on its ambition to make more sustainable fashion affordable for all.
New research from Penneys reveals the changing attitude in Ireland towards caring for clothes and their life span: Over three quarters of Ireland’s Gen Z’ers are repairing clothes: 77% of 18-24 year olds said they have repaired clothes in the last 18 months.
Primark’s partnership with REPREVE Our Ocean® is just the latest launch from the Primark Cares label, which features a wide range of products made with recycled fibres or more sustainably sourced materials and marks another small step in Primark’s journey to becoming a more sustainable business.
Primark has published early progress against some of its sustainability commitments seven months on from the launch of its strategy, Primark Cares. Today, almost 40% (39%) of all Primark clothes are made from recycled or more sustainable* materials, a 14% increase from September 2021, strong progress towards the target of 100% by 2030.
Primark, the international fashion retailer, is extending its in-store Textile Takeback scheme to Austria, Ireland and Germany to make it even easier for people to donate their pre-loved clothes and give them a second life.
Primark has today unveiled a wide-reaching sustainability strategy, designed to reduce fashion waste, halve carbon emissions across its value chain and improve the lives of the people who make Primark products.
Primark was previously a member of WRAP’s Sustainable Clothing Action Plan and is pleased to have played an important collaborative role alongside WRAP, other clothing brands and partners to develop the Textiles 2030 targets as an ambitious follow-up to that original initiative.
The collection is certified by circular fashion company Recover™, whose aim is to close the loop on fashion: its innovative and unique recycling process cuts and shreds what was once considered waste into new high quality fibres. The eight-piece collection is available in-store from 24th May at Primark’s everyday great value prices.
Primark has today announced a significant expansion of its Sustainable Cotton Programme, with plans to train more than 160,000 independent cotton farmers in sustainable farming methods across three of its key sourcing countries by the end of 2022. The move increases the number of farmers enrolled in the programme to more than five times the current size. The expansion marks an important part of the retailer’s ongoing commitment to minimising its impact on the environment and bringing more sustainably-sourced cotton to customers at affordable prices.
Primark has launched its first ever range of jeans made from 100% sustainable cotton. Produced in three different washes (indigo, black and light blue), the women’s skinny jeans will be sold in stores across all markets, at a cost of £13/€17.
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