The Newsroom

A person in a wheelchair adjusts their trousers while wearing grey and black trainers.

Our Commitment to Accessibility: Two Years into the Journey

From expanding our adaptive clothing range to improving the in-store experience, see how we're delivering on our commitment to make Primark more accessible.

Jul 1, 2026

A diverse group of individuals holding blue signs, standing together in a show of unity and support.

CORPORATE NEWS

Primark's Lone Star Expansion: The Parks Mall at Arlington welcomes new store

The retailer opens its sixth store in Texas to serve Dallas-Fort Worth area.

Jun 25, 2026

CORPORATE NEWS

Primark appoints Keiron Birch as Director of Womenswear Design

Primark is delighted to announce the appointment of Keiron Birch as Director of Womenswear Design.

Jun 17, 2026

A man and woman pose in stylish tennis apparel, showcasing a modern athletic look.

CORPORATE NEWS

Primark and Prince Unveil Exclusive Tennis-Inspired Collection

Primark, the international fashion retailer, today unveiled an exclusive new collaboration with global racquet sports and lifestyle brand Prince, inspired by retro tennis style and the growing “court-to-street” fashion movement.

Jun 15, 2026

CORPORATE NEWS

Primark appoints Lucy Slinger as Chief Financial Officer

Primark today announces the appointment of Lucy Slinger as Chief Financial Officer

Jun 11, 2026

A group of individuals cutting a ribbon to celebrate the grand opening of a new store.

CORPORATE NEWS

Primark doubles its presence in Romania: Fifth store opens in Craiova at Electroputere Mall

The fashion retailer has invested more than €10 million in its first store in south-western Romania, creating 100 jobs locally.

Jun 9, 2026

Primark colleagues standing outside store with Welsh flag

Corporate News

Primark celebrates 50 years in Wales

Special window displays installed in three of the retailer’s stores across Wales as it marks 50 years on the Welsh high street

Jun 1, 2026

CORPORATE NEWS

Primark proud to pledge £250,000 to LGBTQIA+ charities and Pride events across Europe and the US

Built for Pride, styled for every day: Primark launches its 2026 Pride collection with prices starting from £1.50.

May 29, 2026

CORPORATE NEWS

Primark revels in the thrill of getting away with high style at low prices this summer

Today, Primark unveils its summer collection with a cinematic new campaign celebrating elevated summer style at unbelievable prices.

May 26, 2026

CORPORATE NEWS

Primark and Alshaya Group celebrate Dubai store hat trick with Mall of the Emirates opening

Primark, in partnership with Alshaya Group, has officially opened its third Dubai store at Mall of the Emirates – marking three store openings in Dubai in just two months

May 21, 2026

OUR STORIES

Primark Spain turns 20

As we celebrate 20 years, here’s 20 things you might not know about Primark Spain.

May 19, 2026

CORPORATE NEWS

Primark Welcomes New York Shoppers to Flagship in Manhattan’s Herald Square

International clothing retailer brings iconic style and exceptional value to heart of NYC.

May 8, 2026

CORPORATE NEWS

Primark celebrates 10 years in Italy with €22 million investment to expand store network

Investment will fund three new stores and create 300 jobs.

May 6, 2026 · 6 min read

CORPORATE NEWS

Primark continues ambitious growth in Portugal with plan to invest over €45 million and open four new stores

Over the next year, Primark will open four new store and will extend its existing Coimbra store.

May 6, 2026 · 6 min read

CORPORATE NEWS

Primark to invest over €85 million in Spain and Portugal

Major investment combines new store openings and upgrades across Iberia.

May 6, 2026 · 6 min read

Soccer team celebrates victory under fireworks, lifting a trophy.

CORPORATE NEWS

Primark suits up the stars for Soccer Aid for UNICEF’s 20th anniversary

Primark returns as official outfitter for the seventh consecutive year, dressing both squads in a new tailoring range.

Apr 30, 2026

Person in denim outfit sits on a blue background. Text reads 'Primark Circular Product Standard 2.0'

SUSTAINABILITY & ETHICS NEWS

The next phase of Circular Design: Primark launches its updated Circular Product Standard 2.0

Primark's revised approach brings together three years of learning, testing, and collaboration with industry partners.

Apr 13, 2026

Alt text: "App launch announcement with three mobile screens showcasing clothing shopping options."

CORPORATE NEWS

Primark’s first mobile app launches in the UK

New app brings the Primark experience directly into the hands of UK customers for the first time, following launches in Ireland and Italy.

Apr 9, 2026

A diverse group of smiling people stand at a Primark store entrance for a ribbon-cutting ceremony.

CORPORATE NEWS

Primark opens its second Dubai store at City Centre Mirdif in partnership with Alshaya Group

Primark has officially opened its second store in Dubai at City Centre Mirdif, marking the brand’s continued expansion in the UAE just two weeks after its successful debut at Dubai Mall.

Apr 9, 2026

A group of people celebrating at a Primark store opening. They are cutting a blue ribbon.

CORPORATE NEWS

Primark opens its first store in Dubai in partnership with Alshaya Group

Primark has officially opened its doors in The Dubai Mall, marking the retailer’s second store in the Middle East and first store in the UAE.

Mar 26, 2026

Hands adjusting the clip of black swimwear on a person's hip. Image focuses on the clip mechanism.

CORPORATE NEWS

Primark launches the UK high street’s first adaptive swimwear as it expands its accessible clothing range in partnership with Victoria Jenkins

Primark’s new adaptive clothing collection now features the high street’s first swimwear developed around the needs of disabled people or those experiencing temporary disability.

Mar 26, 2026

Five women in stylish outfits each exude surprise. Attire ranges from dark suits to light dresses.

CORPORATE NEWS

‘Shockingly Chic’ - Primark unveils new womenswear campaign

Primark launches playful new campaign for Spring to prove that elevated style doesn’t need to come with an elevated price tag.

Mar 23, 2026

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