The Newsroom

Person in denim outfit sits on a blue background. Text reads 'Primark Circular Product Standard 2.0'

SUSTAINABILITY & ETHICS NEWS

The next phase of Circular Design: Primark launches its updated Circular Product Standard 2.0

Primark's revised approach brings together three years of learning, testing, and collaboration with industry partners.

Apr 13, 2026

Alt text: "App launch announcement with three mobile screens showcasing clothing shopping options."

CORPORATE NEWS

Primark’s first mobile app launches in the UK

New app brings the Primark experience directly into the hands of UK customers for the first time, following launches in Ireland and Italy.

Apr 9, 2026

A diverse group of smiling people stand at a Primark store entrance for a ribbon-cutting ceremony.

CORPORATE NEWS

Primark opens its second Dubai store at City Centre Mirdif in partnership with Alshaya Group

Primark has officially opened its second store in Dubai at City Centre Mirdif, marking the brand’s continued expansion in the UAE just two weeks after its successful debut at Dubai Mall.

Apr 9, 2026

A group of people celebrating at a Primark store opening. They are cutting a blue ribbon.

CORPORATE NEWS

Primark opens its first store in Dubai in partnership with Alshaya Group

Primark has officially opened its doors in The Dubai Mall, marking the retailer’s second store in the Middle East and first store in the UAE.

Mar 26, 2026

Hands adjusting the clip of black swimwear on a person's hip. Image focuses on the clip mechanism.

CORPORATE NEWS

Primark launches the UK high street’s first adaptive swimwear as it expands its accessible clothing range in partnership with Victoria Jenkins

Primark’s new adaptive clothing collection now features the high street’s first swimwear developed around the needs of disabled people or those experiencing temporary disability.

Mar 26, 2026

Five women in stylish outfits each exude surprise. Attire ranges from dark suits to light dresses.

CORPORATE NEWS

‘Shockingly Chic’ - Primark unveils new womenswear campaign

Primark launches playful new campaign for Spring to prove that elevated style doesn’t need to come with an elevated price tag.

Mar 23, 2026

SUSTAINABILITY & ETHICS NEWS

Primark expands affordable clothing repairs service with The Seam

The repairs service is now being trialed across three Primark stores, including Manchester Market Street, Bromley (London) and Edinburgh Princes Street (Scotland).

Mar 11, 2026

CORPORATE NEWS

Primark increases pay for all retail colleagues across Great Britain

Primark has announced it will increase the hourly pay of its retail colleagues in Great Britain, benefitting over 27,000 workers.

Mar 10, 2026

CORPORATE NEWS

Primark CEO Appointment

Eoin Tonge appointed as Primark Chief Executive. Filip Ekvall appointed to newly created role of Chief Commercial Officer.

Mar 5, 2026

Woman leaning against a wall, wearing a beige coat over a white outfit and sneakers.

CORPORATE NEWS

Primark partners with Coleen Rooney to launch exclusive womenswear collection

First collection to launch this month across 16 markets and Click & Collect in Great Britain.

Mar 5, 2026

Female model wearing Primark's pre-loved denim collection.

SUSTAINABILITY & ETHICS NEWS

Primark launches its first Capsule Denim collection made using reclaimed denim

Primark has launched its first-ever denim collection, made using a minimum of 20% recycled denim.

Feb 5, 2026

CORPORATE NEWS

Primark launches The Primark Scene, a new youth-focused label for the ‘in-between’ generation

New youth focused range designed for teens and young people that feel underserved by kids and adult fashion.

Jan 28, 2026

CORPORATE NEWS

Primark set to reach 21 markets as it confirms next steps of Middle East Expansion in Bahrain and Qatar

Primark has announced plans for stores in three further markets in the Middle East with its franchise partner Alshaya Group following the successful opening of the retailer’s first ever store in Kuwait in October 2025.

Jan 28, 2026

CORPORATE NEWS

Primark’s biggest ever activewear launch proves premium fabrics, fit and style can be affordable and accessible to everyone

Sculpting, seamless, buttery soft: New 240-piece collection brings premium performance fabrics to the high street – at Primark prices.

Jan 6, 2026

CORPORATE NEWS

Primark announces expansion plans in Romania with four new stores confirmed to open in 2026

New Primark stores confirmed for Sibiu and Bacău, joining planned openings in Iași and Craiova.

Dec 18, 2025

Primark officially opens its doors at Royal Victoria Place in the heart of Royal Tunbridge Wells.

CORPORATE NEWS

Primark unveils new store at Royal Tunbridge Store

Primark officially opens its doors at Royal Victoria Place on 12th December, just in time for locals to enjoy some last-minute Christmas shopping.

Dec 12, 2025

OUR STORIES

Removing Barriers: What We’ve Learned on Our Accessibility Journey

December 3rd marks International Day of Persons with Disabilities, and this year’s UN theme is fostering disability inclusive societies for advancing social progress.

Dec 3, 2025

Primark has published its fourth Sustainability and Ethics Progress Report

SUSTAINABILITY & ETHICS NEWS

Primark steps up sustainability progress as it scales up switch to preferred materials and circular design, new impact data shows

Primark has published its fourth Sustainability and Ethics Progress Report demonstrating further progress in its Primark Cares sustainability strategy and broader Ethical Trade programme.

Nov 27, 2025

OUR STORIES

Our commitment to accessibility

Discover more about Primark’s ongoing commitment to accessibility.

Nov 24, 2025

CORPORATE NEWS

Primark Unwraps its ‘Full on Festive Feels’ Christmas Campaign

Affordable fashion, joyful gifting and community giving take centre stage at Primark for the 2025 festive season.

Nov 3, 2025

CORPORATE NEWS

Primark opens first Middle East store in Kuwait in partnership with Alshaya Group

Primark has officially opened its doors in The Avenues, Kuwait, marking the retailer’s first ever store in the Middle East and 18th international market entry.

Oct 23, 2025

CORPORATE NEWS

Primark adds new season styles to its Adaptive range for Autumn/Winter

Primark has unveiled a number of new styles to its Adaptive range, just in time for Autumn/Winter.

Oct 21, 2025

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