The Newsroom

Primark - launch of our new leak resistant bra

Leak Resistant Bra Launch

We’re proud to announce the launch of our new leak resistant bra, a specialist product designed to support women throughout pregnancy and post-partum.

Mar 16

Primark Cares

Primark launches new durability and repair initiatives

As part of its commitment to give clothes a longer life, Primark is launching new durability and repair initiatives designed to help ensure clothes can be loved and worn for longer. According to leading climate action NGO WRAP, wearing clothes for longer can reduce the environmental impact of clothing.

Mar 14

Our Stories

International Women's Day 2023

At Primark, we’re committed to celebrating all women, supporting and empowering them to be their best and most powerful selves. That’s why we’re proud to launch our new ‘What Power Feels Like’ campaign to mark International Women’s Day. Through this campaign, we want women to feel empowered to make fashion choices that reflect who they really are, every day.

Mar 8

Behind The Seams

Hear from Lynne Walker on our sustainability strategy

Lynne is responsible for embedding Primark’s sustainability strategy Primark Cares across the business – over 15 markets, 72,000 colleagues and more widely through our supply chain.

Corporate News

International Accord in Pakistan

A Primark spokesperson said: “We welcome the expansion of the International Accord into Pakistan to help promote decent and safe workplaces for workers. This move complements our own Structural Integrity Programme, which we have had in place in Pakistan since 2015, alongside our experienced team working on the ground who oversee the local implementation of our Ethical Trade and Environmental Sustainability programme.”

Feb 17

CORPORATE NEWS

Primark response to earthquake in Turkey and Syria

Our heartfelt thoughts are with the people of Turkey and Syria and with everyone affected by the devastating earthquakes.

Feb 9

CORPORATE NEWS

Primark confirms it will open its first store in Hungary

Primark, the international fashion retailer, has announced plans to open in the Hungarian capital, Budapest. The first Primark store in this new market will be located in one of the city's largest shopping centres, Arena Mall and is expected to open in Primark’s next financial year (16th September 2023 – 15th September 2024). This is the latest development in the retailer’s ambitious international expansion plans.

Jan 24

Our Stories

Premature Baby Collection Launch

We’re really proud to introduce our new premature baby collection, specifically designed for babies born prematurely.

Jan 9

CORPORATE NEWS

Primark Opens Its First Store In Romania, Its 15th International Market

Primark, the international fashion retailer, has today opened its first store in Romania at ParkLake Shopping Centre, Bucharest. With an investment of over €10 million in the new store and hundreds of jobs created in the local economy, the opening marks an important milestone for Primark as the retailer enters its 15th international market.

Dec 15

Corporate News

Primark opens new store in Katowice today

Primark, the international fashion retailer, has today opened the doors of its fourth store in Poland at Katowice's Silesia City Center. The new store is the first Primark in the Silesian region, creating more than 170 new jobs for the local economy.

Nov 30

Primark Cares

One year on: Primark shares progress on its journey to make more sustainable fashion affordable for all

In the face of rising cost-of-living pressures, Primark remains intent on delivering its vision of making more sustainable fashion affordable for all. One year on since the launch of its Primark Cares sustainability strategy, 45% of all clothes Primark sold came under its Primark Cares label denoting clothes that contain either recycled or more sustainable materials*. Primark has committed to transition 100% of its clothes to its Primark Cares label by 2030, while keeping its same Primark great value pricing.

Nov 30

Corporate News

Primark announces investment of €100 million in store portfolio in Spain with 1,000 new jobs

Primark, the international fashion retailer, has today bolstered its commitment to Spain by announcing a capital investment of €100 million in its Spanish business. The investment includes €80 million in eight new stores and one store extension and €20 million investment in upgrades and refurbishments in stores. Over 1,000 jobs will be created over the next two years as part of the company’s ambitious growth plans in the market.

Nov 29

Corporate News

Almost ten years after opening its first store in France, Primark reveals its ambitions for 2023

Primark today announced its expansion strategy in France with the opening of seven new stores and the expansion of its Lyon La Part Dieu store between December 2022 and the end of 2023. These openings represent a total investment of €100 million and will create 800 jobs in France.

Nov 28

Corporate News

Primark reaffirms commitment to UK retail with £140 million investment in new and existing stores

Primark has reaffirmed its commitment to UK retail, with plans to invest £140 million over the next two years in its UK store estate. This will include the opening of at least four new stores in Bury St Edmunds, Craigavon, Salisbury and Teesside Park. The investment creates at least 850 new jobs and increases selling space by more than 160,000sq ft, in a boost to local shopping areas.

Nov 25

Corporate News

Penneys officially opens newly extended €20 million store in Eyre Square, Galway

Penneys has opened its newly revamped and extended store in the heart of Galway city, following a €20 million investment by the retailer. Located on Eyre Square, the renovated store is 50% larger with the addition of a new lower ground floor, bringing an even bigger and better Penneys experience to customers in Galway.

Nov 24

Corporate News

World Children’s Day: An update on our global partnership with UNICEF

November 20th marked World Children’s Day – a day that promotes and celebrates children’s rights. The opportunity to go to school is a basic human right, but millions of children all over the world still face barriers to access education.

Nov 21

Fashion News

Brand new 'Tasty by Greggs’ café to open in Primark’s Oxford Street East store

UK high street icons Greggs and Primark will today open the doors to a brand new ‘Tasty by Greggs’ café, on the top floor of Primark’s London flagship Oxford Street East (OSE) store, just next to Tottenham Court Road.

Nov 9

Corporate News

Restored Primark Bank Buildings reopens to the public with the creation of 300 new jobs

The long-awaited reopening of Primark at The Bank Buildings in Belfast takes place this morning and will be officially opened by the Lord Mayor of Belfast, Councillor Tina Black.

Nov 1

FASHION NEWS

Primark Reveals This Year's Christmas Campaign And It's ‘The Season's Worst Kept Secret’

Primark has revealed its new Christmas campaign - ‘The Season’s Worst Kept Secret’ – celebrating the great value on offer at Primark this Christmas across fashion, homeware, gifting and beauty.

Nov 1

Primark launches new specialist breast cancer collection in support of Breast Cancer Awareness month

CORPORATE NEWS

Primark Launches New Specialist Breast Cancer Collection And Gives £750,000 To Charity In Support Of Breast Cancer Awareness Month

Primark has launched a new specialist breast cancer collection of leisurewear, underwear, nightwear and accessories for women who have been impacted by breast cancer. The collection has been co-designed and developed alongside Breast Cancer Now charity and those who have experienced breast cancer and undergone breast surgery.

Oct 5

FASHION NEWS

Primark Launches Capsule Range Of Nightwear In Partnership With Cheryl, Kimberley, Nadine And Nicola To Raise Money In Honour Of Sarah Harding

In support of Breast Cancer Awareness Month, Primark is incredibly honoured to announce a partnership with Cheryl, Kimberley, Nadine and Nicola from Girls Aloud to create a capsule range of nightwear in honour of their bandmate Sarah Harding, who sadly died from breast cancer in September 2021. The exclusive collection, styled by the renowned Harry Lambert, will feature a nightshirt and pyjamas designed alongside Cheryl, Kimberley, Nadine and Nicola.

Oct 5

CORPORATE NEWS

Important Changes To Our Fitting Rooms In The UK

We want our stores to be places where everyone feels safe and welcome. We’re sorry to hear this hasn’t been the experience some people have reported in our fitting rooms. We’ve listened to feedback from our customers and colleagues and you’ll start to see changes in our UK stores in the coming weeks.

Sep 30

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