CCottonConnect is a pioneering company with a social purpose to re-imagine the cotton supply chains and help textile producers and farmers enjoy better livelihoods. CottonConnect has teams in Europe, South Asia and China and an extensive on the ground network. Primark has worked with CottonConnect and the Self Employed Women’s Association (SEWA) since 2013 on the Primark Sustainable Cotton Programme (PSCP). The project supports cotton farmers to reduce their production costs, adopt more environmentally-friendly farming methods and ultimately increase their earnings. You can read more about PSCP here.