Product

What Our Clothes Say About Us – And You

Clothes matter. We know that, and we’re proud to have helped and inspired millions around the world to express themselves and who they are, through what they wear from Primark. But we also know that looking good can’t come at any price – and it certainly can’t cost the earth. We want people to feel good about what they are wearing – what it's made from and how it was made – as well as look good. And this matters more and more. Our hope? That by sharing what our clothes are made from, we can help everyone make more positive choices about how they want to dress and the impact that has on the planet.

For years we’ve been working to find ways to reduce the environmental impact of Primark products. We’ve done a lot already. But it’s not enough. So we’ve set ourselves ambitious commitments that focus on areas that will make the biggest difference. All of which are linked to clothing, which makes up around two thirds of our business. We know there’s more to do. So we’re making moves over the next nine years to make an even bigger difference. And of course, over time, we’ll be tackling some of the other areas of the business as well.