The Newsroom

A group of people in a retail store celebrate a ribbon-cutting ceremony.

CORPORATE NEWS

Dooradoyle Opens its Doors to More: Penneys Doubles in Size Following €7 million Investment

30 new jobs created as part of major Limerick store expansion.

Jul 24, 2026

A woman with curly hair wears a light pink button-down pj set.

CORPORATE NEWS

Iconic Value: Irish shoppers are looking for more value. Primark is responding with lower prices across hundreds of favourites

New research reveals almost half of Irish shoppers (47%), are spending more carefully than they did two years ago.

Jul 20, 2026

CORPORATE NEWS

Primark appoints Lucy Slinger as Chief Financial Officer

Primark today announces the appointment of Lucy Slinger as Chief Financial Officer

Jun 11, 2026

Primark Proud to Pledge £250,000 to LGBTQIA+ Charities

CORPORATE NEWS

Penneys proud to pledge €280,000 to LGBTQIA+ charities and Pride events across Europe and the US

Built for Pride, styled for every day: Penneys launches its 2026 Pride collection with prices starting from €2

May 29, 2026

Woman in white attire sits on an orange scooter in a narrow cobblestone alley, holding a helmet.

CORPORATE NEWS

From Sandals to Swimwear: Heatwave Sparks Rush for Summer Essentials at Penneys

Sunshine sparks surge in demand for sun hats, sandals, shorts and swimwear across Penneys stores this week as temperatures soar.

May 28, 2026

CORPORATE NEWS

Primark revels in the thrill of getting away with high style at low prices this summer

Today, Primark unveils its summer collection with a cinematic new campaign celebrating elevated summer style at unbelievable prices.

May 26, 2026

CORPORATE NEWS

Primark rolls out sensory-friendly shopping hour across all stores in Great Britain

New initiative launches nationwide this Saturday as part of Primark’s wider commitment to accessibility.

May 15, 2026

CORPORATE NEWS

Primark Welcomes New York Shoppers to Flagship in Manhattan’s Herald Square

Irish clothing retailer brings iconic style and exceptional value to heart of NYC.

May 8, 2026

The Primark Scene is a new youth-focused label for the ‘in-between’ generation

CORPORATE NEWS

New research shows more than three quarters of teens in Ireland struggle to afford fashion trends as Penneys launches new collection for young people

The Primark Scene is a new youth-focused label for the ‘in-between’ generation.

Apr 27, 2026

A smartphone displays the Primark app on a blue background. Text encourages users not to miss out.

CORPORATE NEWS

It’s Primark in your pocket! Primark’s first mobile app launches in Northern Ireland

The retailer’s new app brings the Primark experience directly into the hands of NI customers for the first time, following launches in the Republic of Ireland and Italy.

Apr 9, 2026

A diverse group of smiling people stand at a Primark store entrance for a ribbon-cutting ceremony.

CORPORATE NEWS

Primark opens its second Dubai store at City Centre Mirdif in partnership with Alshaya Group

Primark has officially opened its second store in Dubai at City Centre Mirdif, marking the brand’s continued expansion in the UAE just two weeks after its successful debut at Dubai Mall.

Apr 9, 2026

Hands adjusting the clip of black swimwear on a person's hip. Image focuses on the clip mechanism.

CORPORATE NEWS

Penneys launches first adaptive swimwear collection as it expands its accessible clothing range in partnership with Victoria Jenkins

Penneys’ new adaptive clothing collection now features the high street’s first swimwear developed around the needs of disabled people or those experiencing temporary disability.

Mar 30, 2026

A group of people cheer as a man with a chain of office cuts a blue ribbon with oversized scissors.

CORPORATE NEWS

Bigger, brighter, better: A New Chapter for Penneys Portlaoise following a €9 million Refurbishment

Penneys has today officially unveiled its extended and fully refurbished store in Portlaoise following a significant €9 million investment.

Mar 26, 2026

A group of people celebrating at a Primark store opening. They are cutting a blue ribbon.

CORPORATE NEWS

Primark opens its first store in Dubai in partnership with Alshaya Group

Primark has officially opened its doors in The Dubai Mall, marking the retailer’s second store in the Middle East and first store in the UAE.

Mar 26, 2026

Woman leaning against a wall, wearing a beige coat over a white outfit and sneakers.

CORPORATE NEWS

Primark partners with Coleen Rooney to launch exclusive womenswear collection

First collection to launch this month across 16 markets and Click & Collect in Great Britain.

Mar 5, 2026

CORPORATE NEWS

Primark CEO Appointment

Eoin Tonge appointed as Primark Chief Executive. Filip Ekvall appointed to newly created role of Chief Commercial Officer.

Mar 5, 2026

Female singer Rita Ora wearing the Performance collection from Primark.

CORPORATE NEWS

60% of Irish Choose Wellness-Led Social Plans as Activewear Becomes an Everyday Staple

Activewear boom as nearly three-quarters (73%) now wear activewear even when they’re not working out, including for social plans, coffee with friends, and even romantic dates.

Jan 30, 2026

CORPORATE NEWS

Primark set to reach 21 markets as it confirms next steps of Middle East Expansion in Bahrain and Qatar

Primark has announced plans for stores in three further markets in the Middle East with its franchise partner Alshaya Group following the successful opening of the retailer’s first ever store in Kuwait in October 2025.

Jan 28, 2026

CORPORATE NEWS

No more January Blues for Cavan as Penneys Confirms New Store

Retailer confirms plans to open new store in Cavan town by Spring 2028.

Jan 22, 2026

CORPORATE NEWS

Primark’s biggest ever activewear launch proves premium fabrics, fit and style can be affordable and accessible to everyone

Sculpting, seamless, buttery soft: New 240-piece collection brings premium performance fabrics to the high street – at Primark prices.

Jan 6, 2026

CORPORATE NEWS

Primark announces expansion plans in Romania with four new stores confirmed to open in 2026

New Primark stores confirmed for Sibiu and Bacău, joining planned openings in Iași and Craiova.

Dec 18, 2025

CORPORATE NEWS

Croissant PJs, Denim Comeback and Activewear Boom: Penneys Reveals How Ireland Shopped in 2025

With Christmas shopping in full swing, Penneys is entering its peak trading period, with busiest shopping week expected next week across its 38 Irish stores.

Dec 10, 2025

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