The Newsroom

CORPORATE NEWS

A Fresh Look for a Dublin Favourite: Penneys O’Connell Street gets a €5 million makeover

Lord Mayor of Dublin Emma Blain cuts ribbon to unveil fresh new look and feel to the iconic Dublin city store.

Jun 12, 2025

A female model wearing Primarks' fuller bust bra in black.

CORPORATE NEWS

Bras that fit more of us: Primark extends its bra size offering from 28AA to 44H across most popular ranges

New features include wider straps, supportive bands and foam-moulded cups for additional support, comfort and style.

Jun 9, 2025

The Penneys Pulse of The Nation Index Vol 5

CORPORATE NEWS

Penneys’ Pulse Check: Everyone deserves to dress as they wish: New consumer research from Penneys highlights affordability and choice as barriers to fashion for disabled community

Minister for Disability, Hildegarde Naughton TD, joins Paralympian Ellen Keane at Penneys HQ for discussion on disability and accessible fashion.

Jun 4, 2025

CORPORATE NEWS

Primark announces first stores in Middle East in partnership with Alshaya Group

Primark confirms first stores to open in the GCC region to mark the international retailer’s 18th & 19th market entries.

May 8, 2025

CORPORATE NEWS

A statement on the new charge for our paper bags

Across our business we use thousands of paper bags every day. And while our paper bags are made from 100% recycled and recyclable materials, we want to reduce single-use paper waste in our business.

May 6, 2025

CORPORATE NEWS

Penneys Killarney reopens with fresh new look following €3.5 million investment

Brand new decor, bigger kids’ department and eight new self-checkouts introduced in store as part of refurbishment.

Apr 16, 2025

CORPORATE NEWS

A statement on the departure of Paul Marchant

For media inquiries, please contact press@primark.com.

Mar 31, 2025

Lord Major of Belfast and Primark employees taking part in the ribbon-cutting ceremony.

CORPORATE NEWS

Belfast, we’re ‘home’. Primark opens first-ever standalone Home store

The first Primark Home store has officially opened today, 6th March in Belfast.

Mar 6, 2025

Pinterest and Penneys moodboard, showing the new spring home collection.

CORPORATE NEWS

The homeware collab of dreams: Pinterest and Penneys launch new ways to shop trend-inspired collection

For the first time ever, Penneys is officially launching a Pinterest-inspired new spring home collection.

Mar 4, 2025

CORPORATE NEWS

There’s No Place Like Home: Opening date revealed for new Primark Home store in Belfast

Primark’s first-ever standalone home furnishings store will open in Belfast on 6th March.

Feb 27, 2025

Victoria Jenkins, a white woman with brown hair, is standing in a studio with a group of models.

CORPORATE NEWS

Adaptive fashion hits the high street as Penneys launches first men and women's range with Victoria Jenkins

The collection features more than 40 affordable and stylish wardrobe staples across womenswear and menswear, adapted to meet a range of needs

Jan 21, 2025

CORPORATE NEWS

There’s no place like… a “Primark Home” store

Primark to open its first standalone home store in Belfast.

Jan 15, 2025

CORPORATE NEWS

Primark powers into 2025 by relaunching its performance category, featuring its biggest ever collection across mens, womens and kids

New 150-strong collection features the latest product technical innovations including four-way stretch, sweat-wicking and breathable fabrics helping customers perform at and look their best, without having to spend more.

Jan 7, 2025

Bring the Joy This Christmas with Primark

CORPORATE NEWS

Penneys ‘Brings the Joy’ this Christmas

Christmas at Penneys this year celebrates the joy of the season, and all the mini magic moments it brings.

Nov 5, 2024

CORPORATE NEWS

Penneys launches this year’s RTÉ Late Late Toy Show collection ahead of the biggest ‘night-in’ of the year

The retailer marks decade-long partnership with €120,000 donation to RTÉ Toy Show Appeal and Children’s Health Foundation.

Oct 18, 2024

CORPORATE NEWS

Penneys launches biggest ever breast cancer awareness collection and donates over €1 million to cancer charities

Penneys is launching a 37-piece collection from 1 October, designed to provide support and comfort to those affected by breast cancer.

Sep 26, 2024

Corporate News

Primark opens 450th store in Orlando, Florida as retailer celebrates 55 years of business in Ireland

Primark, the international fashion retailer, has opened the doors to its 450th store in Orlando, Florida.

Aug 30, 2024

CORPORATE NEWS

Primark partners with Victoria Jenkins to bring adaptive fashion to the high street

Primark is to partner with award-winning adaptive designer and disability advocate, Victoria Jenkins, to make adaptive fashion affordable to everyone.

Jul 22, 2024

CORPORATE NEWS

Minister Emer Higgins TD opens new €4 million Penneys store in Bray and  marks the creation of 100 new jobs

Penneys has opened its first store in Co. Wicklow and 38th in Ireland, a €4 million Bray store creating 100 local jobs as part of a €250 million investment, coinciding with its 55th anniversary in Ireland.

Jul 18, 2024

Penneys’ Pulse Check: Pulse of The Nation Index

CORPORATE NEWS

Penneys’ Pulse Check: Irish consumers want to be more sustainable but not at any price

Penneys has published its latest Pulse of the Nation Index, conducted in partnership with Amárach Research.

Jul 1, 2024

CORPORATE NEWS

Bray-ce Yourself! Penneys reveals opening date for brand new Wicklow store

Penneys will open its first Co. Wicklow store on 18th July.

Jun 28, 2024

CORPORATE NEWS

Primark to open third store in Romania on 7th August

Primark will open in Iulius Town, Timișoara.

Jun 25, 2024

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The Newsroom

A Fresh Look for a Dublin Favourite: Penneys O’Connell Street gets a €5 million makeover

Bras that fit more of us: Primark extends its bra size offering from 28AA to 44H across most popular ranges

Penneys’ Pulse Check: Everyone deserves to dress as they wish: New consumer research from Penneys highlights affordability and choice as barriers to fashion for disabled community

Primark announces first stores in Middle East in partnership with Alshaya Group

A statement on the new charge for our paper bags

Penneys Killarney reopens with fresh new look following €3.5 million investment

A statement on the departure of Paul Marchant

Belfast, we’re ‘home’. Primark opens first-ever standalone Home store

The homeware collab of dreams: Pinterest and Penneys launch new ways to shop trend-inspired collection

There’s No Place Like Home: Opening date revealed for new Primark Home store in Belfast

Adaptive fashion hits the high street as Penneys launches first men and women's range with Victoria Jenkins

There’s no place like… a “Primark Home” store

Primark powers into 2025 by relaunching its performance category, featuring its biggest ever collection across mens, womens and kids

Penneys ‘Brings the Joy’ this Christmas

Penneys launches this year’s RTÉ Late Late Toy Show collection ahead of the biggest ‘night-in’ of the year

Penneys launches biggest ever breast cancer awareness collection and donates over €1 million to cancer charities

Primark opens 450th store in Orlando, Florida as retailer celebrates 55 years of business in Ireland

Primark partners with Victoria Jenkins to bring adaptive fashion to the high street

Minister Emer Higgins TD opens new €4 million Penneys store in Bray and marks the creation of 100 new jobs

Penneys’ Pulse Check: Irish consumers want to be more sustainable but not at any price

Bray-ce Yourself! Penneys reveals opening date for brand new Wicklow store

Primark to open third store in Romania on 7th August

Minister Emer Higgins TD opens new €4 million Penneys store in Bray and  marks the creation of 100 new jobs