Penneys in Your Pocket: Penneys Launches New Customer App in Ireland

• Complete with personalised notifications, real-time stock checks, store information, and curated favourites, all in one easy-to-use platform

• ‘Home’ offering becomes the rising star department for shoppers on the Penneys website

Penneys has launched its new customer app in Ireland. The launch marks the next step in the retailer’s strategy to harness the power of digital to support its stores and bring the best of Penneys to more people. Available to download from Apple Store and Google Play Store from today, the new app brings the full Penneys experience into the palm of your hand, letting users enjoy the ease of digital browsing while still capturing the excitement of in-store discovery.

The new customer app offers an immersive browsing experience that makes it easy to scroll through Penneys’ newest trends and style inspiration wherever you are, while the popular stock checker feature lets shoppers instantly see if their must-have items are available at their local Penneys store. A built-in store locator provides quick access to opening hours and directions, while the favourites feature allows users to save top picks for their next visit. Customers can also opt-in for personalised notifications to stay up to date on the latest arrivals, collection launches and exclusive updates. All of this is delivered through an intuitive, user-friendly app design that ensures effortless navigation.

Fintan Costello, Head of Penneys Ireland and Northern Ireland said; “We know our customers love the buzz of a Penneys store — from discovering the latest trends to picking up everyday essentials for the family. Our digital channels are driving shoppers into our stores, and so with more people browsing online before they shop, the Penneys app extends that experience, offering a convenient and inspiring way to explore our ranges anytime, anywhere. Whether at home or on the go, now it’s never been easier to connect with Penneys.”

The retailer has been steadily investing in digital, building on the success of its social media platforms – 26 million followers globally, consistent website growth with 20% of people who visit the website using the stock check feature. The launch of the app in Ireland reflects a growing demand from customers who want digital tools that complement their in-store experience. Among people visiting the Penneys website in Ireland, women’s fashion topped the most popular search category, but it’s the Home offering that’s the rising star with shoppers, coming in as the second most searched term. From stylish cushions and candles to smart storage, nearly every home in Ireland has a touch of Penneys — and now, browsing the latest trends is just a tap away with the new app in your pocket.

The Penneys customer app officially launches in Ireland today. Whether you’re planning your next shopping trip or checking what’s in stock before you shop, it’s your go-to fashion companion.

Download the app now by visiting the Apple Store and Google Play Store and searching Penneys.