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Primark launches its latest Breast Cancer Awareness campaign, ‘We’re with you’.

SUPPORTING WOMEN FOR LIFE

Breast Cancer Awareness

Primark launches its latest campaign, ‘We’re with you’, spotlighting the journeys of five women across five countries who have been affected by breast cancer.

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We want people to feel good about what they are wearing

Giving Clothes a Longer Life

We want people to feel good about what they are wearing, what it is made from and how it was made, as well as look good. Our hope is that by sharing what our clothes are made from, we can help everyone make more positive choices about how they want to dress and the impact that has on the planet.

Our world is beautiful, and we want to keep it that way.

Protecting Life on the Planet

Our world is beautiful, and we want to keep it that way. That’s why we are working hard to reduce our impact on the planet. Discover what we’re doing to lower our carbon footprint and help look after nature.

At Primark we are committed to supporting the livelihoods of the people who make our clothes.

Improving peoples lives

At Primark we are committed to supporting the livelihoods of the people who make our clothes.  We work closely with our suppliers and their factories and we always return at least once a year to make sure our standards are being maintained.

You can learn more about the fibres in our Primark Cares products and our ambitions in this space.

Primark Cares Terms Explained

We’ve created a guide so you can learn more about the fibres in our Primark Cares products and some of the key terms linked to our ambitions in this space.

Primark Sustainability and Ethics Progress Report 22/23

Sustainability and Ethics Progress Report 2022/23

Our second Primark Sustainability and Ethics Progress Report outlines the progress we’re making against our Primark Cares commitments, following the launch of our strategy in 2021.

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Latest News

Penneys launches biggest ever Breast Cancer Awareness collection
CORPORATE NEWS

Penneys launches biggest ever breast cancer awareness collection and donates over €1 million to cancer charities

Penneys is launching a 37-piece collection from 1 October, designed to provide support and comfort to those affected by breast cancer.

Circular Textiles Foundation
PRIMARK CARES

Primark to advance its circular design training among colleagues with new partner

Primark and the Circular Textiles Foundation launch a new training programme to identify opportunities to design more clothing for recyclability and upskill Primark product teams in circular principles.

Primark partners with Victoria Jenkins to bring adaptive fashion to the high street
CORPORATE NEWS

Primark partners with Victoria Jenkins to bring adaptive fashion to the high street

Primark is to partner with award-winning adaptive designer and disability advocate, Victoria Jenkins, to make adaptive fashion affordable to everyone.

Minister Emer Higgins TD opens new €4 million Penneys store in Bray
CORPORATE NEWS

Minister Emer Higgins TD opens new €4 million Penneys store in Bray and 
marks the creation of 100 new jobs

Penneys has opened its first store in Co. Wicklow and 38th in Ireland, a €4 million Bray store creating 100 local jobs as part of a €250 million investment, coinciding with its 55th anniversary in Ireland.

The collection marks the 30th anniversary of Disney’s The Lion King.
PRIMARK CARES

Primark launches new collection to celebrate the anniversary of Disney’s The Lion King

The collection marks the 30th anniversary of Disney’s The Lion King.

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