The Newsroom

Person in denim outfit sits on a blue background. Text reads 'Primark Circular Product Standard 2.0'

SUSTAINABILITY & ETHICS NEWS

The next phase of Circular Design: Primark launches its updated Circular Product Standard 2.0

Primark's revised approach brings together three years of learning, testing, and collaboration with industry partners.

Apr 13, 2026

A smartphone displays the Primark app on a blue background. Text encourages users not to miss out.

CORPORATE NEWS

It’s Primark in your pocket! Primark’s first mobile app launches in Northern Ireland

The retailer’s new app brings the Primark experience directly into the hands of NI customers for the first time, following launches in the Republic of Ireland and Italy.

Apr 9, 2026

A diverse group of smiling people stand at a Primark store entrance for a ribbon-cutting ceremony.

CORPORATE NEWS

Primark opens its second Dubai store at City Centre Mirdif in partnership with Alshaya Group

Primark has officially opened its second store in Dubai at City Centre Mirdif, marking the brand’s continued expansion in the UAE just two weeks after its successful debut at Dubai Mall.

Apr 9, 2026

Hands adjusting the clip of black swimwear on a person's hip. Image focuses on the clip mechanism.

CORPORATE NEWS

Penneys launches first adaptive swimwear collection as it expands its accessible clothing range in partnership with Victoria Jenkins

Penneys’ new adaptive clothing collection now features the high street’s first swimwear developed around the needs of disabled people or those experiencing temporary disability.

Mar 30, 2026

A group of people cheer as a man with a chain of office cuts a blue ribbon with oversized scissors.

CORPORATE NEWS

Bigger, brighter, better: A New Chapter for Penneys Portlaoise following a €9 million Refurbishment

Penneys has today officially unveiled its extended and fully refurbished store in Portlaoise following a significant €9 million investment.

Mar 26, 2026

A group of people celebrating at a Primark store opening. They are cutting a blue ribbon.

CORPORATE NEWS

Primark opens its first store in Dubai in partnership with Alshaya Group

Primark has officially opened its doors in The Dubai Mall, marking the retailer’s second store in the Middle East and first store in the UAE.

Mar 26, 2026

SUSTAINABILITY & ETHICS NEWS

Primark expands affordable clothing repairs service with The Seam

The repairs service is now being trialed across three Primark stores, including Manchester Market Street, Bromley (London) and Edinburgh Princes Street (Scotland).

Mar 11, 2026

Woman leaning against a wall, wearing a beige coat over a white outfit and sneakers.

CORPORATE NEWS

Primark partners with Coleen Rooney to launch exclusive womenswear collection

First collection to launch this month across 16 markets and Click & Collect in Great Britain.

Mar 5, 2026

CORPORATE NEWS

Primark CEO Appointment

Eoin Tonge appointed as Primark Chief Executive. Filip Ekvall appointed to newly created role of Chief Commercial Officer.

Mar 5, 2026

Female model wearing Primark's pre-loved denim collection.

SUSTAINABILITY & ETHICS NEWS

Primark launches its first Capsule Denim collection made using reclaimed denim

Primark has launched its first-ever denim collection, made using a minimum of 20% recycled denim.

Feb 5, 2026

Female singer Rita Ora wearing the Performance collection from Primark.

CORPORATE NEWS

60% of Irish Choose Wellness-Led Social Plans as Activewear Becomes an Everyday Staple

Activewear boom as nearly three-quarters (73%) now wear activewear even when they’re not working out, including for social plans, coffee with friends, and even romantic dates.

Jan 30, 2026

CORPORATE NEWS

Primark set to reach 21 markets as it confirms next steps of Middle East Expansion in Bahrain and Qatar

Primark has announced plans for stores in three further markets in the Middle East with its franchise partner Alshaya Group following the successful opening of the retailer’s first ever store in Kuwait in October 2025.

Jan 28, 2026

CORPORATE NEWS

No more January Blues for Cavan as Penneys Confirms New Store

Retailer confirms plans to open new store in Cavan town by Spring 2028.

Jan 22, 2026

CORPORATE NEWS

Primark’s biggest ever activewear launch proves premium fabrics, fit and style can be affordable and accessible to everyone

Sculpting, seamless, buttery soft: New 240-piece collection brings premium performance fabrics to the high street – at Primark prices.

Jan 6, 2026

CORPORATE NEWS

Primark announces expansion plans in Romania with four new stores confirmed to open in 2026

New Primark stores confirmed for Sibiu and Bacău, joining planned openings in Iași and Craiova.

Dec 18, 2025

CORPORATE NEWS

Croissant PJs, Denim Comeback and Activewear Boom: Penneys Reveals How Ireland Shopped in 2025

With Christmas shopping in full swing, Penneys is entering its peak trading period, with busiest shopping week expected next week across its 38 Irish stores.

Dec 10, 2025

CORPORATE NEWS

A new chapter for Primark Ballymena: New £5 million Fairhill Centre store unveiled just in time for Christmas

Major boost for local economy with 70 new jobs created to support bigger retail space.

Dec 5, 2025

OUR STORIES

Removing Barriers: What We’ve Learned on Our Accessibility Journey

December 3rd marks International Day of Persons with Disabilities, and this year’s UN theme is fostering disability inclusive societies for advancing social progress.

Dec 3, 2025

Primark has published its fourth Sustainability and Ethics Progress Report

SUSTAINABILITY & ETHICS NEWS

Primark steps up sustainability progress as it scales up switch to preferred materials and circular design, new impact data shows

Primark has published its fourth Sustainability and Ethics Progress Report demonstrating further progress in its Primark Cares sustainability strategy and broader Ethical Trade programme.

Nov 27, 2025

CORPORATE NEWS

Primark recognised for its investment and growth ambitions in the US by Ireland INC

2025 marks 10 years since Primark’s doors first opened in the US market.

Nov 6, 2025

CORPORATE NEWS

Primark opens first Middle East store in Kuwait in partnership with Alshaya Group

Primark has officially opened its doors in The Avenues, Kuwait, marking the retailer’s first ever store in the Middle East and 18th international market entry.

Oct 23, 2025

Gran Via: 10 years in the heart of Madrid

CORPORATE NEWS

10 years in the heart of Madrid: Primark releases new impact report to mark anniversary of Gran Vía flagship store

Primark celebrates the 10th anniversary of its second largest store globally with the launch of an independent impact report by economic consultancy Afi, highlighting the store’s economic, social, and urban contributions to Madrid over the last 10 years.

Oct 21, 2025 · 1 min read

You've viewed 22 of 175 items

LOAD 22 MORE