The Newsroom

CORPORATE NEWS

Penneys Killarney reopens with fresh new look following €3.5 million investment

Brand new decor, bigger kids’ department and eight new self-checkouts introduced in store as part of refurbishment.

Apr 16, 2025

CORPORATE NEWS

A statement on the departure of Paul Marchant

For media inquiries, please contact press@primark.com.

Mar 31, 2025

Lord Major of Belfast and Primark employees taking part in the ribbon-cutting ceremony.

CORPORATE NEWS

Belfast, we’re ‘home’. Primark opens first-ever standalone Home store

The first Primark Home store has officially opened today, 6th March in Belfast.

Mar 6, 2025

Pinterest and Penneys moodboard, showing the new spring home collection.

CORPORATE NEWS

The homeware collab of dreams: Pinterest and Penneys launch new ways to shop trend-inspired collection

For the first time ever, Penneys is officially launching a Pinterest-inspired new spring home collection.

Mar 4, 2025

CORPORATE NEWS

There’s No Place Like Home: Opening date revealed for new Primark Home store in Belfast

Primark’s first-ever standalone home furnishings store will open in Belfast on 6th March.

Feb 27, 2025

Victoria Jenkins, a white woman with brown hair, is standing in a studio with a group of models.

CORPORATE NEWS

Adaptive fashion hits the high street as Penneys launches first men and women's range with Victoria Jenkins

The collection features more than 40 affordable and stylish wardrobe staples across womenswear and menswear, adapted to meet a range of needs

Jan 21, 2025

CORPORATE NEWS

There’s no place like… a “Primark Home” store

Primark to open its first standalone home store in Belfast.

Jan 15, 2025

CORPORATE NEWS

Primark powers into 2025 by relaunching its performance category, featuring its biggest ever collection across mens, womens and kids

New 150-strong collection features the latest product technical innovations including four-way stretch, sweat-wicking and breathable fabrics helping customers perform at and look their best, without having to spend more.

Jan 7, 2025

BEHIND THE SEAMS

Behind the Scenes at Christmas with Amy Slevin, Senior Charity Partnerships Manager

Amy Slevin, our Senior Charity Partnerships Manager, reflects on how our charity activity helps us to live our values and Bring The Joy.

Dec 20, 2024

SUSTAINABILITY & ETHICS NEWS

Primark's Textile Takeback scheme arrives in Portugal

Primark has extended its Textile Takeback Scheme to its stores in Portugal, making it easier for customers to recycle their clothes and textiles.

Nov 26, 2024

Primark’s Sustainability and Ethics report 2023/24

SUSTAINABILITY & ETHICS NEWS

Primark’s carbon emissions across its value chain decline three years after it published its 2030 sustainability commitments

New data shows Primark’s decarbonisation programme is beginning to decouple from its growth, with a 1.9% reduction in carbon emissions across its value chain since its baseline year of 2019, and an 11.6% decrease since last year.

Nov 25, 2024

OUR STORIES

Bring the Joy This Christmas with Primark

This Christmas at Primark, we’re celebrating the heartwarming moments that make the festive season truly special. Whether it’s finding an outfit that makes you feel incredible, picking up the perfect gift or creating moments of connection with your local community, we’re here to help you bring the joy.

Nov 15, 2024

OUR STORIES

Hot Water Bottle Safety

Read our handy care guide for using and storing your hot water bottle safely.

Nov 14, 2024

CORPORATE NEWS

Penneys ‘Brings the Joy’ this Christmas

Christmas at Penneys this year celebrates the joy of the season, and all the mini magic moments it brings.

Nov 5, 2024

CORPORATE NEWS

Penneys launches this year’s RTÉ Late Late Toy Show collection ahead of the biggest ‘night-in’ of the year

The retailer marks decade-long partnership with €120,000 donation to RTÉ Toy Show Appeal and Children’s Health Foundation.

Oct 18, 2024

Dan Roe - Climate Change Programme Senior Manager

Behind The Seams

Maersk Partnership - Biofuel

Climate Change Programme Senior Manager, Dan Roe, tells us one of the ways we are reducing our carbon emissions when shipping our products.

Oct 7, 2024

CORPORATE NEWS

Penneys launches biggest ever breast cancer awareness collection and donates over €1 million to cancer charities

Penneys is launching a 37-piece collection from 1 October, designed to provide support and comfort to those affected by breast cancer.

Sep 26, 2024

Corporate News

Primark opens 450th store in Orlando, Florida as retailer celebrates 55 years of business in Ireland

Primark, the international fashion retailer, has opened the doors to its 450th store in Orlando, Florida.

Aug 30, 2024

PRIMARK CARES

Primark to advance its circular design training among colleagues with new partner

Primark and the Circular Textiles Foundation launch a new training programme to identify opportunities to design more clothing for recyclability and upskill Primark product teams in circular principles.

Aug 5, 2024

CORPORATE NEWS

Primark partners with Victoria Jenkins to bring adaptive fashion to the high street

Primark is to partner with award-winning adaptive designer and disability advocate, Victoria Jenkins, to make adaptive fashion affordable to everyone.

Jul 22, 2024

CORPORATE NEWS

Minister Emer Higgins TD opens new €4 million Penneys store in Bray and  marks the creation of 100 new jobs

Penneys has opened its first store in Co. Wicklow and 38th in Ireland, a €4 million Bray store creating 100 local jobs as part of a €250 million investment, coinciding with its 55th anniversary in Ireland.

Jul 18, 2024

The collection marks the 30th anniversary of Disney’s The Lion King.

PRIMARK CARES

Primark launches new collection to celebrate the anniversary of Disney’s The Lion King

The collection marks the 30th anniversary of Disney’s The Lion King.

Jul 4, 2024

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The Newsroom

Penneys Killarney reopens with fresh new look following €3.5 million investment

A statement on the departure of Paul Marchant

Belfast, we’re ‘home’. Primark opens first-ever standalone Home store

The homeware collab of dreams: Pinterest and Penneys launch new ways to shop trend-inspired collection

There’s No Place Like Home: Opening date revealed for new Primark Home store in Belfast

Adaptive fashion hits the high street as Penneys launches first men and women's range with Victoria Jenkins

There’s no place like… a “Primark Home” store

Primark powers into 2025 by relaunching its performance category, featuring its biggest ever collection across mens, womens and kids

Behind the Scenes at Christmas with Amy Slevin, Senior Charity Partnerships Manager

Primark's Textile Takeback scheme arrives in Portugal

Primark’s carbon emissions across its value chain decline three years after it published its 2030 sustainability commitments

Bring the Joy This Christmas with Primark

Hot Water Bottle Safety

Penneys ‘Brings the Joy’ this Christmas

Penneys launches this year’s RTÉ Late Late Toy Show collection ahead of the biggest ‘night-in’ of the year

Maersk Partnership - Biofuel

Penneys launches biggest ever breast cancer awareness collection and donates over €1 million to cancer charities

Primark opens 450th store in Orlando, Florida as retailer celebrates 55 years of business in Ireland

Primark to advance its circular design training among colleagues with new partner

Primark partners with Victoria Jenkins to bring adaptive fashion to the high street

Minister Emer Higgins TD opens new €4 million Penneys store in Bray and marks the creation of 100 new jobs

Primark launches new collection to celebrate the anniversary of Disney’s The Lion King

Minister Emer Higgins TD opens new €4 million Penneys store in Bray and  marks the creation of 100 new jobs