The Newsroom

Three women smiling and wearing Primark's Breast Cancer Awareness collection

Penneys launches new affordable post-surgery breast forms and pockets for Breast Cancer Awareness Month

Primark’s latest 49-piece Breast Cancer Awareness collection includes specialist post- surgery bras, new breast forms and pockets that are available all year round.

Oct 1, 2025

BEHIND THE SEAMS

SMEP Water Reuse Project: Behind the scenes with Lewys Isaac, Water Stewardship Manager

Lewys Isaac tells us all about Primark’s new Water Reuse and Improved Wastewater project.

Aug 6, 2025

CORPORATE NEWS

Penneys in Your Pocket: Penneys Launches New Customer App in Ireland

The new app brings the full Penneys experience direct to your phone home screen.

Aug 5, 2025

Disability advocate and wheelchair user, Sophie Morgan looking at The ‘Sophie’ mannequin.

CORPORATE NEWS

Penneys Champions Inclusive Design with Launch of Wheelchair Mannequin and Comfort-Led Kidswear Range

Penneys debuts its first wheelchair-user mannequin, ‘Sophie’, championing visibility and inclusion in its flagship Mary Street store.

Jul 29, 2025

Penneys employees standing outside the Limerick store cutting the ribbon.

CORPORATE NEWS

Huge Boost for Limerick City Shopping as Penneys O’Connell Street Unveils €5 Million Store Refresh

Penneys is proud to announce the completion of a major refit of its O’Connell Street store in Limerick city centre, with an investment of over €5 million delivering a fresher, more modern shopping experience for customers.

Jul 10, 2025

CORPORATE NEWS

A Fresh Look for a Dublin Favourite: Penneys O’Connell Street gets a €5 million makeover

Lord Mayor of Dublin Emma Blain cuts ribbon to unveil fresh new look and feel to the iconic Dublin city store.

Jun 12, 2025

A female model wearing Primarks' fuller bust bra in black.

CORPORATE NEWS

Bras that fit more of us: Primark extends its bra size offering from 28AA to 44H across most popular ranges

New features include wider straps, supportive bands and foam-moulded cups for additional support, comfort and style.

Jun 9, 2025

Best selling author and clothing care expert Laura De Barra, sitting and smiling in a black dress.

BEHIND THE SEAMS

Behind the Seams: Laura De Barra on making your linens last longer

We’re teaming up with bestselling author and clothing care expert Laura De Barra for a new series of tips and tricks designed to help our customers get more from the clothes that they love.

Jun 6, 2025

The Penneys Pulse of The Nation Index Vol 5

CORPORATE NEWS

Penneys’ Pulse Check: Everyone deserves to dress as they wish: New consumer research from Penneys highlights affordability and choice as barriers to fashion for disabled community

Minister for Disability, Hildegarde Naughton TD, joins Paralympian Ellen Keane at Penneys HQ for discussion on disability and accessible fashion.

Jun 4, 2025

OUR STORIES

The Penneys Pulse of The Nation Index

In our fifth edition of the Penneys Pulse of the Nation Index, we examine consumer attitudes on the everyday challenges that disabled people face.

Jun 4, 2025

CORPORATE NEWS

Primark announces first stores in Middle East in partnership with Alshaya Group

Primark confirms first stores to open in the GCC region to mark the international retailer’s 18th & 19th market entries.

May 8, 2025

CORPORATE NEWS

A statement on the new charge for our paper bags

Across our business we use thousands of paper bags every day. And while our paper bags are made from 100% recycled and recyclable materials, we want to reduce single-use paper waste in our business.

May 6, 2025

CORPORATE NEWS

Penneys Killarney reopens with fresh new look following €3.5 million investment

Brand new decor, bigger kids’ department and eight new self-checkouts introduced in store as part of refurbishment.

Apr 16, 2025

CORPORATE NEWS

A statement on the departure of Paul Marchant

For media inquiries, please contact press@primark.com.

Mar 31, 2025

Lord Major of Belfast and Primark employees taking part in the ribbon-cutting ceremony.

CORPORATE NEWS

Belfast, we’re ‘home’. Primark opens first-ever standalone Home store

The first Primark Home store has officially opened today, 6th March in Belfast.

Mar 6, 2025

Pinterest and Penneys moodboard, showing the new spring home collection.

CORPORATE NEWS

The homeware collab of dreams: Pinterest and Penneys launch new ways to shop trend-inspired collection

For the first time ever, Penneys is officially launching a Pinterest-inspired new spring home collection.

Mar 4, 2025

CORPORATE NEWS

There’s No Place Like Home: Opening date revealed for new Primark Home store in Belfast

Primark’s first-ever standalone home furnishings store will open in Belfast on 6th March.

Feb 27, 2025

Victoria Jenkins, a white woman with brown hair, is standing in a studio with a group of models.

CORPORATE NEWS

Adaptive fashion hits the high street as Penneys launches first men and women's range with Victoria Jenkins

The collection features more than 40 affordable and stylish wardrobe staples across womenswear and menswear, adapted to meet a range of needs

Jan 21, 2025

CORPORATE NEWS

There’s no place like… a “Primark Home” store

Primark to open its first standalone home store in Belfast.

Jan 15, 2025

CORPORATE NEWS

Primark powers into 2025 by relaunching its performance category, featuring its biggest ever collection across mens, womens and kids

New 150-strong collection features the latest product technical innovations including four-way stretch, sweat-wicking and breathable fabrics helping customers perform at and look their best, without having to spend more.

Jan 7, 2025

BEHIND THE SEAMS

Behind the Scenes at Christmas with Amy Slevin, Senior Charity Partnerships Manager

Amy Slevin, our Senior Charity Partnerships Manager, reflects on how our charity activity helps us to live our values and Bring The Joy.

Dec 20, 2024

SUSTAINABILITY & ETHICS NEWS

Primark's Textile Takeback scheme arrives in Portugal

Primark has extended its Textile Takeback Scheme to its stores in Portugal, making it easier for customers to recycle their clothes and textiles.

Nov 26, 2024

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