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Product - Primark Cares


We often get asked how we’re changing the way we make and source our clothes. Primark Cares includes three commitments that address different stages of the product life cycle to help us become a more sustainable and circular business. This includes improving the durability of our clothes and making clothes that our customers can recycle at their end of life.

What Our Clothes Say About Us – And You

Clothes matter. We know that, and we’re proud to have helped and inspired millions around the world express themselves and who they are, through what they wear from Primark. But we also know that looking good can’t come at any price, and it certainly can’t cost the earth! We want people to feel good about what they are wearing, what it is made from and how it was made, as well as look good. And this matters more and more. Our hope is that by sharing what our clothes are made from, we can help everyone make more positive choices about how they want to dress and the impact that has on the planet.

For years we’ve been working to find ways to reduce the environmental impact of Primark products. We’ve done a lot already. But it’s not enough. So we’ve set ourselves ambitious commitments that focus on areas that will make the biggest difference, all of which are linked to clothing which makes up around two thirds of our business. We know there’s more to do so we’re making moves over the next nine years to make an even bigger difference and of course, over time, we’ll be tackling some of the other areas of the business as well.

Sustainable Cotton Programme - Primark Cares

Our Sustainable Cotton Programme

We use a range of manmade and natural fibres, but cotton is the main natural fibre used to make our products.

Love your clothes for longer through repair

Love your clothes for longer through repair

Our ambition is to encourage our customers to love and wear their clothes for longer. With attitudes and opinions towards repairing and reusing clothing changing, our customers have told us they want to learn more about repairing their clothes.

Did you know?

We were one of the first on the High Street to launch a paper carrier bag made from 100% recycled materials that’s also 100% recyclable.

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