Love your clothes for longer through repair

Our ambition is to encourage our customers to love and wear their clothes for longer. With attitudes and opinions towards repairing and reusing clothing changing, our customers have told us they want to learn more about repairing their clothes.

Following a successful series of repair workshops in 2022, we’ve now expanded our repair programme across a number of our markets. To date, we’ve run over 100 workshops in stores across the UK, Republic of Ireland, Netherlands and France and offered 1,600 free places to customers and colleagues. Following on from our successful workshops in Rotterdam, we’re now launching repair workshops in all Primark stores across the Netherlands over the next two years. We’re also running a series of pilot workshops in our Italian stores. All events can be viewed and booked on our Eventbrite page.

Three new tutors have now joined our original lecturer, fashion designer Lorraine Mitchell, in running the workshops. The hands-on sessions cover core basic repair skills, from sewing buttons to adding zips and mending techniques, which are practical and tangible actions to encourage customers to keep and wear their clothes for longer. Our tutors also give lessons in customisation.

We’ve also created an online customer hub featuring easy-to-follow repair videos, covering everything from basic stitching to sewing on buttons and zips. The tutorials are available across our social channels too. You can access the videos on YouTube as well.