The Primark Sustainability and Ethics Progress Report 2023/24

Our latest report shows how we’re updating and evolving our Primark Cares strategy to drive real change. Three years in, we’re making strong progress: cutting carbon emissions even as we grow, using more recycled materials, and focusing on durability to make longer-lasting clothing. We’re proud of how far we’ve come, but there’s more to do. By listening, learning, and collaborating with our industry partners, we’re keeping the momentum going. Check out the practical steps we’re taking and hear from the team behind it all on our video page.

Sustainability and Ethics 2023/24 Highlights

Our Programs

Primark Cotton Project

57% of the cotton clothing we sell is made from cotton that’s organic, recycled, or sourced through the Primark Cotton Project—our training program transforming cotton farming. Since 2013, we’ve trained over 309,000 farmers in India, Bangladesh, and Pakistan in methods that help them grow more cotton, reduce input costs, and boost profits. Behind every thread is a story of progress, and we’re proud to be part of it.

Strengthening Clothing Durability

We want our clothes to last—that’s why we’re serious about durability. This year we launched our durability framework, a set of criteria each product is tested against so that it can stand up to daily wear and tear. We’ve also hosted in-store repair workshops for over 2,000 customers, sharing easy tips to extend the life of their favorite pieces. Affordable doesn’t have to mean short-lived—it’s about rethinking fashion for the long haul.

Halving Our Carbon Footprint

We’re focused on reducing our carbon footprint, with the goal of halving emissions throughout our value chain by 2030. Since our baseline year 2019, we’ve cut total carbon emissions by 1.9%, with an 11.6% decrease this past year. We’ve done this through energy-efficient lighting and renewable electricity in stores. With a 21% drop in our Scope 1 and 2 emissions this year, we’re committed to lowering our impact in the long term.

Clothes That Can Be Recycled

By 2027, we’re committed to offering clothes that are recyclable by design, guided by our Circular Product Standard. This framework, built with industry experts, shapes how we create products now and in the future. From our repair workshops to the Textile Takeback scheme, we’re helping extend the life of clothing.

Previous years and other links

Product

Understanding the Fibers in Your Clothes

We think it’s important that everyone can learn more about the fibers in our clothes. Use our guide to find out more.

Primark Cares: What fibers are Primark Cares products made from?

PRODUCT, PLANET

Terms we use in Primark Cares

We know sustainability is complex and can be confusing, so we’ve created a guide to help you learn more about the terms we use in our Primark Cares strategy.