The Penneys Pulse of the Nation Index

In partnership with Amárach Research, our second Pulse of the Nation Index explores Irish consumers’ attitudes and behaviors when it comes to shopping online versus in traditional bricks and mortar stores, and the impact that this has on local town centres. We also shine a light on the “Penneys Halo Effect” - the positive impact that a Penneys store has on surrounding businesses in a community, helping to support employment and breathe life into towns and villages across Ireland.

Take a look at our second Pulse of the Nation Index below: