Primark Reveals This Year's Christmas Campaign And It's ‘The Season's Worst Kept Secret’

• This year’s campaign is all about highlighting the extensive range and great value to be found at Primark

• In store you’ll find chic winter blazers to dazzling ‘disco’ themed partywear, a new twist on Christmas jumpers and ‘FamJams’, alongside beautiful traditional homewares

• It’s the gift that keeps on giving as Primark’s iconic brown paper bag wrapping paper returns once more

Primark has revealed its new Christmas campaign - ‘The Season’s Worst Kept Secret’ – celebrating the great value on offer at Primark this Christmas across fashion, homeware, gifting and beauty.

The campaign, which launches in-store and across Primark’s social and digital channels, showcases the extensive great-value ranges on offer this Christmas to help everyone get the Christmas they want without breaking the bank. The creative features bold, bright colours and highlights whether you’re looking to hit the dancefloor, get cosy at home or find the perfect gift – you can find it whatever your budget at Primark.

For those who have a date with the dancefloor, this year’s partywear is sure to impress - from sequins to satin,there are disco vibes with hot pink and azure blue looks and blazers, dresses and co-ords to stand out from the crowd. To complete the look this year’s must-have beauty items include Primark’s Glow Gift Set, eye palettes, best-selling lashes and signature scents.

Closer to home, whether it’s a night in with friends or cosy get-togethers with family, there are matching festive jumpers for the whole family and ‘FamJams’ make a much-anticipated return this year, with an assortment of styles to suit everyone, including four legged friends. Choose from festive prints, Disney family favourites or take a trip to Whoville with sets from The Grinch.

When it comes to the perfect present, there’s more than you might expect to find in store this year. Whether it’s skincare, candles, stationery and games to fill those stockings or foodie gifts such as hot chocolate sets and ‘make your own’ kits to help whip up delicious dishes like dumplings and sushi.

For those looking to give their home a makeover that lasts for the big day and beyond, Primark is launching its ‘Rekindled Joy’ collection of beautiful traditional homeware and décor including ceramics, ornaments and tableware, that can be used year after year and a selection of scented candles, cosy cushions and throws for the perfect Christmas night in. The collection also includes Christmas tree decorations, faux wreaths and festive bedding to spread the cheer across the whole home.

Finally, when it comes to gift wrapping, back by popular demand, the iconic Primark paper bag is being transformed once again into wrapping paper. The brown and red festive striped limited-edition bags feature handy cutting lines and easy to follow instructions. As well as being easily recycled after the big day, shoppers can save money on purchasing extra wrapping – a win-win.

To find out more about the latest products and prices and to check availability ahead of travelling to store, people can visit: www.primark.co.uk