Primark enters its 16th International market with first store in Slovakia

• The fashion retailer has opened its first store in the Slovakian capital of Bratislava with an investment of over €10 million

• Slovakia becomes Primark’s 16th market and is part of the retailer’s ambitious growth plans in Central and Eastern Europe

Primark, the international fashion retailer, has today opened its first store in Slovakia in the Eurovea Shopping Centre, Bratislava. With an investment of over €10 million in the new store and over 200 jobs created locally, the opening marks an important milestone for Primark as the retailer enters its 16th international market.

The highly anticipated store features everything that customers in Central and Eastern Europe (CEE) have come to know and love about Primark as the brand continues its ambitious growth plans in the region where it already has eight stores in Poland, Czech Republic, Slovenia and Romania.

The retailer has plans to invest further in CEE with a second store in Romania, and two further stores in Poland due to open later this year, while it has also announced plans for its first store in Hungary, in the capital of Budapest, which is expected to open next year. This will bring Primark’s total footprint in CEE to 13 stores across six markets. Currently, Primark operates a network of 422 stores in 16 countries in Europe and the US.

The new Primark Eurovea store spans 39,400 sq. ft. of retail space over two floors, bringing Primark’s unique formula of the latest trends and everyday essentials at great value prices to customers in Slovakia for the very first time. Many of the clothing ranges in the new store are part of the retailer’s growing Primark Cares label, which falls under Primark’s pledge to make more sustainable products that everyone can afford. Already, 50% of Primark’s clothes are made using recycled or more sustainably sourced materials, and the retailer has committed to doubling this figure by 2030.

Paul Marchant, Chief Executive at Primark, said: “Today is a proud moment for Primark as we enter our 16th international market with the opening of Primark Eurovea, in Bratislava, Slovakia. Our team has worked hard to achieve this milestone and we’re not stopping here: we have ambitious growth plans for our business in Central and Eastern Europe, with four more stores planned to open in CEE over the next year.

“This new Bratislava store represents a €10 million investment and has created hundreds of local jobs. We’re excited to showcase our unique Primark offering to customers in Slovakia, bringing something new and exciting to the market.”

This opening of the new store in Bratislava builds on Primark’s global expansion plan, with the aim of reaching 530 stores by the end of 2026. This financial year, the company has already opened 17 stores and plans to reach 27 stores by September.