Penneys launches this year’s RTÉ Late Late Toy Show collection ahead of the biggest ‘night-in’ of the year

• Penneys has once again partnered with RTÉ to create its highly anticipated Late Late Toy Show collection, featuring pyjama sets for the whole family, available in-store nationwide from today.

Hot chocolates at the ready! The most magical night of the year is just around the corner and Penneys has once again partnered with RTÉ to launch this year’s Late Late Toy Show collection, featuring its much-anticipated family pyjama sets and accessories.

Through the partnership, the retailer will donate a total of €120,000 to support children’s charities and causes around Ireland, comprising of a €100,000 donation to the RTÉ Toy Show Appeal, and a €20,000 donation to Children’s Health Foundation.

An iconic Irish tradition, the RTÉ Late Late Toy Show marks the beginning of Christmas for many families across Ireland, and there’s no better way to tune into the festive fun than snuggled up in a pair of PJs. This year’s pyjamas sport a fresh, fun new print in a soft, cosy material, and come in both adults’ and kids’ sizes. Also part of the collection is a pair of warm fluffy socks and a ‘Letter to Santa’ kit, as kids start compiling their wish lists and families get ready for the Christmas season.

The partnership, now in its 10th year, will see Penneys donate €100,000 to the RTÉ Toy Show Appeal, which is managed and distributed by Community Foundation Ireland with the aim of changing children’s lives for good. In 2023, 122 grants totalling €3.6 million were distributed to registered children's charities and community groups by the fund.

A further donation of €20,000 to Children's Health Foundation, will help support sick children and their families across Ireland that seek medical care in Children’s Health Ireland at Crumlin, Temple Street, Tallaght and Connolly. There will also be a special delivery of The Late Late Toy Show pyjamas for children spending the night of the Toy Show in Children’s Health Ireland hospitals and urgent care centres so they can join in on the festive fun.

Over the ten-year duration of the partnership, Penneys has donated over €650,000 to children’s hospital charities and the RTÉ Toy Show Appeal.

Fintan Costello, Head of Penneys Ireland and Northern Ireland said: “We’re beyond excited to be partnering with RTÉ for the tenth year running, in what has become one of the most special nights of the year. The Late Late Toy Show is such a cherished tradition for families across Ireland, and at Penneys, we love being part of that joy by providing fun, cosy pyjamas for everyone to snuggle up in. We’re so proud to donate €120,000 to Irish charities and causes, through the RTÉ Toy Show Appeal and Children’s Health Foundation, helping to make a real difference for families across the country. Continuing our own tradition, we’ll be bringing some extra festive cheer to Children’s Health Foundation hospitals and urgent care centres by delivering Toy Show pyjamas in time for the show, so children there can share in the magic of the night too.”

Alan Tyler, Group Head of Entertainment, Music & Comedy at RTÉ, added: “The RTÉ Late Late Toy Show collection in partnership with Penneys is another way in which we hope our audience feel part of the joyous experience that the Toy Show is every year. We want to ensure that the RTÉ Toy Show Appeal helps as many children as possible again this year, and this donation will really help ensure that happens.”