New Year, Fresh New Site - Penneys launches new website in Ireland

• Customers can now check product availability in their local Penneys store before visiting

• New and improved website will showcase much wider selection of products across all ranges in addition to new features

• Penneys remains committed to value - new website will help customers easily browse for affordable looks for everyday life

Penneys has today revealed its new customer website in Ireland, following its successful launch in the UK last year. Created to better connect the journey between searching online and then shopping in store, the new site features thousands of products from across Penneys’ best-selling ranges, as well as a fresh design, enhanced navigation and a brand-new feature that allows customers to check stock availability and size in their local Penneys store.

A virtual shop window to explore what awaits in store, the new website features a much wider selection of the latest Penneys collections and everyday essentials across fashion, homeware, lifestyle, beauty and more. So, whether that’s checking out new denim fits and ranges, finding out who is behind the latest must-have collaboration or exploring what’s new in your favourite department, the new site will allow people to browse, explore and be inspired.

As well as being able to check if an item is in stock in their local store, Penneys fans will now be able to view more product images and access more detailed product information – covering fabric and materials, and care instructions which until now would only be found on the label or packaging.  Customers will also be able to create an account, giving them access to a brand-new ‘Wishlist’ function which enables them to select and save their favourite products for later as well as giving them the ability to choose their local store for browsing on the site and sign up to a newsletter to receive all the latest Penneys news and sneak peaks of new collections.

Damien O’Neill, Head of Penneys Ireland and Northern Ireland, said: “We are delighted to launch our new website in Ireland today; we know our Penneys customers love coming into our stores, but we now want to make it easier for them to see what’s in store by showcasing a much wider selection of our products online, enabling them to browse and check stock availability in their local store before visiting. Our ranges showcase our strong commitment to value, something we know matters more than ever to our customers right now and our website will help us to shine a spotlight on the breadth of fashionable and affordable choices available in our stores across Ireland.”

As consumers continue to grapple with the cost-of-living crisis, Penneys is continuing its commitment to offering the best value and choice in Irish retail to its customers in Ireland. The new website showcases our value offering with great trends for every occasion that can be found in our stores. From lounging at home or working out to office wear or a night on the tiles, Penneys has everyone covered with the best value on the high street.

Last Autumn, Penneys also announced its commitment to protect prices on more than a thousand of its essential kids’ products, as it seeks to help family finances go further. Shoppers can be confident that as we start 2023, prices will continue to be held across many of its most popular kids’ lines, from underwear to t-shirts, to dresses and jeans.

Looking ahead, Primark’s new website will continue to be rolled out across its remaining 13 markets in the coming months.