Inclusion and Community Impact

At Primark, people are at the heart of everything we do. With more than 80,000 team members in over 450 local communities and customers in 17 countries, we’re passionate about using our scale to make a difference and working together for causes we care about. To make a difference across our communities, we need to have a brilliant culture right across our business – from every store and every office, to how we work with our suppliers and partners. We’ re guided by our values and behaviours of Caring, Dynamic and Together and we know that by focusing on living these every day, we’ll nurture a culture that we can be truly proud of.

A big part of that is fostering a culture of inclusivity, and making a positive impact in the communities where we live and work. We want everyone to experience the joy of finding somewhere they belong, where they can express their true identity, and feel seen, heard and understood. We know how important it is to find meaning and purpose in our everyday lives; so we encourage our team members to give back, and we celebrate the power of our collective action.

And while we’re all about helping people look and feel good through affordable fashion, we also want to remove barriers to inclusion, enable access to products, services and experiences, and create opportunities for brighter futures in the communities we serve.

We’re proud to deliver initiatives, partnerships and campaigns to support our mission. And we’re proud to collaborate with charities and organizations that share these values and make a meaningful impact on people’s lives.

Along with our partners, sponsors, and team member networks, we’re building on existing foundations to create an even more inclusive Primark community: one where everyone can feel the joy of belonging and being part of something bigger.

Our Accessible Primark Commitments

Accessible Products

In the future, we'll introduce more adaptive items and apply inclusive design to more product collections. We’ll continue to work in partnership with experts to learn, and push ourselves to go further and faster in order to make a bigger impact.

Accessible Stores

In our stores, we’re committed to creating a more accessible environment for our customers and team members. We continue to listen, learn and make improvements.

Culture of Accessibility

We continue to review our policies and processes, social and communication channels and to make targeted improvements, informed by team member and customer feedback and supported by expert partners.

Inclusive Representation

At Primark, we strive to reflect the beautiful, vast diversity of our customer base through our campaigns and in our workforce. We're proud to work with talent from the disabled community: both in front of, and behind, the camera. We will continue to do this.

Accessible Communities

We will work with organizations and charities that help improve the lives of disabled people in the communities that surround us.

2025 Progress Update

Accessible Products

We started in 2024, with the first thing we put on under our clothes: Adaptive underwear, available at Primark’s affordable prices. We made a commitment to do more of this. So in 2025, we launched our new 49-piece adaptive clothing collection for women and men, carefully chosen from our bestsellers, in some of our stores in selected markets: our latest step in making adaptive fashion more accessible and affordable. We continue to push ourselves to offer products that you want or need, that are innovative and inclusive, and not always accessible in mainstream stores. This is about looking and feeling good every day.

Accessible Stores

To support us in achieving this, in 2024 we partnered with AccessAble, who reviewed all our stores and offices in the UK and the Republic of Ireland, providing our customers with information to help them make informed decisions about their shopping experience and sharing what we learned to apply to our other markets in the future. Our stores are equipped with accessible register points and changing rooms to enhance the customer experience. We've also introduced sensory-friendly shopping hours in all stores in Ireland, with plans to extend this further in future. In 2025, we added NaviLens codes to our Adaptive collection to support visually impaired customers in locating and identifying the products.

Culture of Accessibility

In 2024, our partners included accessibility specialist Dr. Shani Dhanda, the Business Disability Forum and Purple Tuesday. They helped us create an action plan to make targeted improvements in the accessibility of our customer and team member experience, and to conduct a full audit of our recruitment processes, as well as a review of our Diversity and Inclusion policy. In December 2024, we were proud to become members of the Valuable 500.

Inclusive Representation

In 2024, we increased our work with disabled creators from 12 to 24 across our social and communication channels. We also created a guide to improve the accessibility of future events, based on what we learned and informed by our expert partners and feedback received from the disabled community. We made adaptations to our studio to make it more accessible, including the introduction of ramps and lowered hooks as well as a video tour for all models to view before attending, to help them share their accessibility requirements. We also partnered with AccessAble to create an additional guide to the studio building.

Accessible Communities

Throughout our markets, we've formed strong relationships with multiple charities and organizations that support disabled people and those who are at a distance from the labor market, including Fundación ONCE in Spain, Lebenshilfe in Austria, WorkEqual in ROI and UWV in the Netherlands. We also support local initiatives, including DuoDay in France.

Supporting Women for Life

At Primark, we're committed to supporting and empowering women through every stage of their lives.

We're listening to our team members, customers, and wider organizations to make sure we’re inclusive and offering women the products they need at every stage of life.

This is about looking and feeling good every day, with accessible, great quality products at prices that are affordable to as many women as possible.

Menopause Collection

Primark launched its first collection of sleepwear, underwear and base layers using the latest product innovations, including anti-hot flush technology, cooling yarn, odor control, and temperature control designed to relieve symptoms like hot flushes and sweating associated with menopause.

We recognized that specialist products weren’t accessible or affordable to everyone, and we wanted to change that. This collection took two years to develop and test, to make sure we created innovative new products that we hope will help women look and feel good.

Breast Cancer Awareness 

Primark launched a specialist breast cancer collection of leisurewear, underwear, sleepwear and accessories for women who have been impacted by breast cancer. The collection was co-designed and developed with the help of the Breast Cancer Now charity, and those who have experienced breast cancer and undergone breast surgery. It features pieces which address some of the challenges and needs women have following treatment, without compromising on design (and crucially, at affordable price points). 

Cancer affects so many of us, and we're really proud to be using our scale to drive awareness, raise vital funds and support services for people affected by cancer.    We know that specialist products like these aren’t always accessible or affordable to everyone, and we want to change this by bringing high-quality technical products that are comfortable, functional and look good to as many women as possible, at the best possible value.

Period Briefs

We’re committed to supporting and empowering women for life, no matter what life brings. We believe period underwear should be as affordable and accessible to as many as possible.

Our period underwear collection was designed to ensure effective absorption, reduce any odors and to be easily washed and reused, giving users an alternative to other disposable period products which often end up in landfill.

Premature Baby Collection  

We were really proud to introduce our premature baby collection, specifically designed for babies born prematurely. 

We talked to parents who have experienced preterm births, who told us about the challenges they faced in finding affordable clothes and explained some of the extra requirements tiny babies need in what they wear. We felt we could make a difference in this space by introducing a Primark-priced collection. 

Our technical experts played a vital role throughout the development process to make sure our collection is of the highest quality and is fit for purpose. Our premature baby bodysuits and sleepers open out completely flat, to make dressing premature babies as easy as possible. These items also feature flat seams and soft Velcro. All products include removable labels for extra comfort, protecting the very delicate skin of premature babies.

Showing our Pride

Every year our "Proud" campaign is designed with inclusion in mind. Being seen and feeling safe is at the core of the LGBTIQ+ community. We are proud to partner with ILGA World, a worldwide federation of more than 1,800 organizations from over 160 countries and territories campaigning for the rights of lesbian, gay, bisexual, transgender and intersex people.

In 2022, we celebrated our donation milestone of €500,000 since the beginning of our partnership with ILGA World in 2018. Thanks to our ongoing partnership, Primark’s donations to date have helped ILGA World connect and strengthen LGBTIQ+ youth organizations, so that young people with diverse sexual orientations, gender identities and expressions, and sex characteristics are better equipped to speak up for their rights and their inclusion.

Our Employee Networks

Our team members have a voice in how we continue to shape the culture of our business and create a place where everyone belongs.

Our four global employee networks not only create safe spaces for people to share their lived experiences, but also harness our understanding to enhance our products, evolve our processes and strengthen our strategies. Gathering input from diverse perspectives has led to some innovative product developments, including period briefs and our menopause and breast cancer collections. And our network members and customer focus groups continue to influence key campaigns and decisions on product collections.

LGBTQIA+ Network: Creating a safe space for the LGBTQIA+ community and their allies to be represented, supported and heard.
Cultural Diversity Network: Celebrating the diversity of culture and heritage to raise awareness, understanding and visibility of role models throughout our business.
Life Stages & Gender Network: Identifying opportunities to empower and support women and men throughout all stages of their working lives.
Disability & Neurodiversity Network: Helping Primark become a barrier-free and inclusive workplace for our remarkable people.