About Us

Primark is an international fashion retailer employing more than 80,000 team members in 16 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark's goal is to provide affordable choices for everyone, from great quality everyday essentials and standout style for women, men and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has over 400 stores globally. It continues to expand in new and existing markets, with the goal of achieving 530 stores by the end of 2026, including the upcoming new market of Hungary.

Primark is working to make more sustainable fashion affordable for everyone. Primark’s ambition is to give clothing a longer life, protect life on the planet, and support the livelihoods of people who make Primark products. As part of this, it has unveiled a series of commitments it is working to achieve by 2030. These include: making all its clothes from recycled or more sustainably sourced materials, ensuring clothing is recyclable by design, halving carbon emissions throughout its value chain, and pursuing a living wage for workers in its supply chain.