Primark Own-Brand Cosmetics Officially Certified Cruelty Free

“We're proud to announce that Primark's own-brand cosmetics have been awarded the coveted Leaping Bunny status by Cruelty Free International, the gold standard certification program for products that are free from animal testing.

“From now on, the entire Primark PS… collection, including makeup, skincare and haircare products, will feature the Leaping Bunny logo: a visible reminder that cosmetics at Primark are officially cruelty free.

“Leaping Bunny accreditation for Primark means there’s now even more choice for people looking for affordable cosmetics that are not only guaranteed cruelty free, but also follow the latest trends and deliver as well as more expensive products. "With over 2,500 products and 7,000 individual ingredients verified, the certification program is one of the largest ever undertaken by Cruelty Free International.

“Launched in the 1990s, the Leaping Bunny certification program guarantees that neither the product nor any ingredient it contains has been tested on animals, either by the company or its suppliers.

“Having confidence in the cosmetics you choose is an important part of looking and feeling good—whatever your age, style or budget. "It’s the reason customers choose Primark. This important recognition is part of our commitment to our customers that products produced on our behalf are made with care for people, animals and the environment.”

Cruelty Free International is the leading organization working to end animal experiments worldwide.

Cruelty Free International is one of the world’s longest standing and most respected animal protection organizations. It is widely regarded as an authority on animal testing issues and called on by governments, media, corporations and official bodies for advice and expert opinion.