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Primark launches new sustainable women’s leisurewear collection with recycled cotton

PRIMARK CARES

Primark Launches New Women’s Leisurewear Collection With Recycled Cotton Innovator Recover™

The collection is certified by circular fashion company Recover™, whose goal is to close the loop on fashion: its innovative and unique recycling process cuts and shreds what was once considered waste into new, high quality fibers. The eight-piece collection is available in stores from May 24th at Primark’s everyday great prices.

What might have previously been left on the cutting room floor has made its way into a new capsule leisurewear collection from Primark. Under its Primark Cares label, the innovative new collection is partially made from recycled cotton sourced from unused fabric waste and recycled clothes.

The collection is certified by circular fashion company Recover™, whose goal is to close the loop on fashion: its innovative and unique recycling process cuts and shreds what was once considered waste into new, high quality fibers. The eight-piece collection is available in stores from May 24th at Primark’s everyday great prices.

Primark launches new sustainable women’s leisurewear collection with recycled cotton innovator
Primark launches new sustainable women’s leisurewear collection with recycled cotton innovator

Each item in the eight-piece collection of classic and trending leisurewear is made using 15-25% recycled cotton. The remainder is made up of a mix of materials, including cotton from Primark’s Sustainable Cotton Program, organic cotton, and polyester.

At Primark's' affordable prices, the new collection includes hoodies, joggers, sweats, tees and leggings in navy, white, black and gray, with hero basics like a V neck T-shirt bodysuit and a matching hoodie and jogger set.

Primark’s Director of Primark Cares, Lynne Walker, said, “At Primark we believe that fashion should be more sustainable—but that this shouldn’t come at a higher price. We're working with innovative partners like Recover™, who have been a leader in closed-loop recycling for over 70 years, as part of our Primark Cares initiative to help make sustainable fashion affordable for everyone. At our usual great prices, this collection can help make that possible so everyone can afford to make more sustainable on-trend choices.”

Recover™ Chief Sustainability Officer Helene Smits said, “Recover™ is helping close the loop on fashion by recycling textile waste into fibers which are spun into yarn and then knitted or woven into new textiles. This creates low impact, long lasting and high quality products that can be worn and loved into the future. We're thrilled to be working with Primark on this new collection, made with our recycled cotton.”

About Recover™ Spanish material sciences company Recover™ has over 70 years of recycling experience and has been certified by multiple organizations. According to the Higg MSI, Recover™ recycled cotton fiber generously outperforms equivalent virgin fibers, conventional cotton and organic cotton, in all 5 impact categories: Global warming potential, eutrophication, water scarcity, fossil fuel depletion and chemistry.

Recover™ uses post-industrial and post-consumer textile waste as a source of raw material, cutting the large pieces of textile waste into smaller ones that are suitable for subsequent cleaning and shredding processes. Recover™ removes all non-textile materials from clothing through an efficient automated extraction process. The textile pieces are recycled into new fiber, ensuring the best quality and the maximum fiber length. The cotton fiber is then integrated into the supply chains of Recover™ closed-loop partners.

Notes to Editor

Eight-piece capsule womenswear collection with Recover™
Product launching in stores May 24th
Available in 179 stores globally
Made from between 15% and 25% recycled cotton
Items range from

$5 – $14
POL 17
CZE 105

About Primark

Primark is an international retailer that offers the latest fashion, beauty, and homeware at the best value; put simply: Amazing Fashion at Amazing Prices. First established in Dublin in 1969, we currently have over 416 stores, with over 16.5 million square feet of selling space in 15 countries: the Republic of Ireland, the UK, Spain, Portugal, Germany, the Netherlands, Belgium, Austria, France, the USA, Italy, Slovenia, Poland, Czech Republic and Romania. We employ over 65,000 people and last financial year (FY19/20) we opened 12 stores and created over 2,800 new jobs, receiving over 48,000 job applications.

About Primark Cares

The Primark Cares initiative is a clear and committed statement to our customers, employees, partners and suppliers that we take our responsibility as a large retailer seriously. It’s a reminder that we’re always investing in ways to support the people who make our clothes and to protect the environment. Primark Cares labels can be found on a wide range of products in our stores. You can also read more about the work we’re doing under the "People" and "Planet" sections on our website – primark.com/en/our-ethics

About Recover™

Spanish material sciences company Recover™ has over 70 years of recycling experience and has been certified by multiple organizations. According to the Higg MSI, Recover™ recycled cotton fiber generously outperforms equivalent virgin fibers, conventional cotton and organic cotton, in all 5 impact categories: Global warming potential, Eutrophication, Water scarcity, Fossil fuel depletion and Chemistry.

Recover™ uses post-industrial and post-consumer textile waste as a source of raw material and cuts the large pieces of textile waste into smaller ones, suitable for subsequent cleaning and shredding processes. RecoverTM removes all non-textile materials from clothing via an efficient automated extraction process. The textile pieces are recycled into new fiber, ensuring the best quality and the maximum fiber length. The cotton fiber is then integrated into the supply chains of Recover™ closed loop partners.

For more information: https://recoverfiber.com/

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