The Primark Sustainability and Ethics Progress Report 2023/24
Our latest report shows how we’re updating and evolving our Primark Cares strategy to drive real change. Three years in, we’re making strong progress: cutting carbon emissions even as we grow, using more recycled materials, and focusing on durability to make longer-lasting clothing. Click below to find out more and visit our video page to hear from the team behind it all.
Progress Updates
Primark Cotton Project
57% of the cotton clothing we sell is made from cotton that’s organic, recycled, or sourced through the Primark Cotton Project—our training programme transforming cotton farming. Since 2013, we’ve trained over 309,000 farmers in India, Bangladesh, and Pakistan in methods that help them grow more cotton, reduce input costs, and boost profits. Behind every thread is a story of progress, and we’re proud to be part of it.
Strengthening Clothing Durability
We want our clothes to last -that’s why we’re serious about durability. This year we launched our durability framework, a set of criteria each product is tested against so that it can stand up to daily wear and tear. We’ve also hosted in-store repair workshops for over 2,000 customers, sharing easy tips to extend the life of their favourite pieces. Affordable doesn’t have to mean short-lived—it’s about rethinking fashion for the long haul.
Halving our Carbon Footprint
We’re focused on reducing our carbon footprint, aiming to halve emissions across our value chain by 2030. Since our baseline year 2019, we’ve cut total carbon emissions by 1.9%, with an 11.6% decrease this past year. We’ve done this through energy-efficient lighting and renewable electricity across stores. With a 21% drop in our Scope 1 and 2 emissions this year, we’re committed to lowering our impact long-term.
Clothes That Can Be Recycled
By 2027, we’re committed to offering clothes that are recyclable by design, guided by our Circular Product Standard. This framework, built with industry experts, shapes how we create products now and in the future. From our repair workshops to the Textile Takeback scheme, we’re helping to extend the life of clothing.
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