Inclusion and Community Impact

At Primark, people are at the heart of everything that we do. With more than 80,000 colleagues, over 450 local communities and customers in 17 countries, we’re passionate about using our scale to make a difference and working together for causes we care about. To make a difference across our communities, we need to have a brilliant culture right across our business – from every store and every office, to how we work with our suppliers and partners. We’ re guided by our values and behaviours of Caring, Dynamic and Together and we know that by focusing on living these every day, we’ll nurture a culture that we can be truly proud of.

A big part of that is fostering a culture of inclusivity and making a positive impact in the communities where we live and work. We want everyone to experience the joy of finding somewhere they belong, where they can express their true identity, feel seen, heard and understood. We know how important it is to find meaning and purpose in our everyday, so we encourage our colleagues give back and we celebrate the power of our collective action.

And while we’re all about helping people look good and feel good through affordable fashion, we also want to remove barriers to inclusion, enable access to products, services and experiences and create opportunities for brighter futures in the communities we serve.

We’re proud to deliver initiatives, partnerships and campaigns to support our mission and we’re proud to collaborate with charities and organisations that share these values and make a meaningful impact on people’s lives.

Together with our partners, sponsors, and colleague networks, we’re building on existing foundations to create an even more inclusive Primark community - one where everyone can feel the joy of belonging and being part of something bigger.

Our Accessible Primark Commitments

Accessible Products

In the future, we will introduce more adaptive items and apply inclusive design to more product ranges. We’ll continue to work in partnership with experts to learn and push ourselves to go further and faster and make a bigger impact.

Accessible Stores

In our stores, we’re committed to creating a more accessible environment for our customers and colleagues. We continue to listen, learn and make improvements.

Culture of Accessibility

We continue to review our policies and processes, social and communication channels and to make targeted improvements, informed by colleague and customer feedback and supported by expert partners.

Inclusive Representation

At Primark, we strive to reflect the beautiful, vast diversity of our customer base through our campaigns and in our workforce. We are proud to work with talent from the disabled community; both in front of, and behind the camera. We will continue to do this.

Accessible Communities

We will work with organisations and charities that help to improve the lives of disabled people in the communities that surround us.

2025 Progress Update

Supporting Women for Life

At Primark, we are committed to supporting and empowering women through every stage of their lives.

We are listening to our colleagues, customers, and wider organisations to ensure we’re inclusive and offering women the products they need at every stage.

This is about looking – and feeling good every day with great quality products which are accessible and at prices that are affordable to as many women as possible.

Menopause Collection

Primark launched its first collection of nightwear, underwear and base layers which uses the latest product innovations including anti-flush technology, cooling yarn, odour control, and temperature control designed to relieve symptoms such as hot flushes and sweating that are associated with menopause.

We recognised that specialist products weren’t accessible or affordable to everyone and we wanted to change this. This range took two years to develop and test, to ensure we created innovative and novel products that we hope will help women to look and feel good.

Breast Cancer Awareness 

Primark launched a specialist breast cancer collection of leisurewear, underwear, nightwear and accessories for women who have been impacted by breast cancer. The collection was co-designed and developed alongside Breast Cancer Now charity and those who have experienced breast cancer and undergone breast surgery. It features pieces which address some of the challenges and needs women have following treatment, without compromising on design and crucially at affordable price points. 

Cancer affects so many of us and we are really proud to be using our scale to drive awareness, raise vital funds and support services for people affected by cancer.  We know that specialist products like these aren’t always accessible or affordable to everyone and we want to change this by bringing high-quality technical products that are comfortable, functional and look good to as many women as possible, at the best value on the high street.

Period Pants

We’re committed to supporting and empowering women for life, no matter what life brings. We believe that period pants should be as affordable and accessible to as many as possible.

Our range of period underwear has been designed to ensure effective absorption, reduce the smell of any odours and to be easily washed and reused, offering users an alternative to other disposable period products which often end up in landfill.

Premature Baby Collection  

We were really proud to introduce our premature baby collection, specifically designed for babies born prematurely. 

We talked to parents who have experienced preterm births who told us first hand of the challenges they faced to find affordable clothes and explained some of the extra requirements that tiny babies need in what they wear. We felt we could make a difference in this space by introducing a Primark-priced range. 

Our technical experts played a vital role throughout the development process to ensure our range is of the highest quality and is fit for purpose. Our premature baby bodysuits and sleepsuits open out completely flat to make dressing premature babies as easy as possible. These items also feature flat seams and soft touch velcro. All products include removable labels to ensure extra comfort and to protect the very delicate skin of premature babies.

Showing our Pride

Every year our ‘Proud’ campaign is designed with inclusion in mind. Being seen and feeling safe is at the core of the LGBTIQ+ community. We are proud to partner with ILGA World, a worldwide federation of more than 1,800 organisations from over 160 countries and territories campaigning for the rights of lesbian, gay, bisexual, transgender and intersex people.

In 2022, we celebrated our donation milestone of €500,000 since the beginning of our partnership with ILGA World in 2018. Thanks to our ongoing partnership, Primark’s donations to date have helped ILGA World to connect and strengthen LGBTIQ+ youth organisations, so that young people with diverse sexual orientations, gender identities and expressions, and sex characteristics are better equipped to speak up for their rights and their inclusion.

Our Colleague Networks

Our colleagues have a voice in how we continue to shape the culture of our business and create a place where everyone belongs.

Our four global colleague networks not only create safe spaces for people to share their lived experiences, but they also harness our understanding to enhance our products, evolve our processes and strengthen our strategies. Gathering input from diverse perspectives has led to some innovative product developments, including period pants and our menopause and breast cancer ranges, and our network members and customer focus groups continue to influence key campaigns and decisions on product ranges.

• LGBTQIA+ network: Creating a safe space for the LGBTQIA+ community and their allies to be represented, supported and heard.

• Cultural Diversity network: Celebrating the diversity of culture and heritage to raise awareness, understanding and visibility of role models throughout our business.

• Life Stages & Gender network: Identifying opportunities to empower and support women and men throughout all stages of their working lives.

• Disability & Neurodiversity network: Helping Primark to become a barrier-free and inclusive workplace for our remarkable people.