The collection features a diverse range of festive products across fashion, nightwear and accessories with prices from £1 to £25.
Primark, the international fashion retailer, is delighted to team up with Dr. Seuss, once again on a Grinch-tastic collaboration this festive season. The extensive range of over 100 items has everything from fam jams and cosy jumpers to accessories and gifts, perfect for getting into the anti-Christmas spirit.
The Grinch collection features pieces ranging from womenswear, menswear and accessories to home and gifting, so customers can embrace their inner Grinch and steal the spotlight this Christmas. With outfits for the whole family, stay at home in style with matching Grinch pyjamas, cosy socks and slippers for adults and kids as well as a baby sleepsuit for the little ones in your life. Back by popular demand, the Grinch Snuddie is sure to make people green with envy and there’s also a selection of loungewear and Christmas jumpers. Deck the halls with a host of homeware options including cushions, throws and festive decorations and for four legged friends, there’s outfits and bandana sets as well as a number of toys, inspired by the Grinch’s loyal companion Max.
This marks the fifth year of Primark’s partnership with Dr. Seuss’ The Grinch and is the retailer’s largest collection featuring the character to date, with items across all categories in store. As a part of Primark’s aim to provide affordable choices for everyone, prices for the Grinch collection start at £1 for accessories, up to £25.
Sarah Jackson, Director of Licensing, Primark said: “We are delighted to collaborate once again with Dr. Seuss this year on the hugely popular Grinch range, which is sure to put a smile on our customers faces. Our partnership has grown year-on-year, and we’re excited to offer our biggest ever collection across all departments in-store. At Primark, we pride ourselves on our extensive license offering and we’re thrilled to not only bring fantastic products to our customers, but also themed cafés in our Birmingham and Edinburgh locations this year so visitors can kick back, relax and enjoy some Grinch-tastic goodies. As part of our mission to surprise and delight our customers, there’s more exciting things to come…which will be revealed soon!”
“It’s been a thrill to watch The Grinch’s popularity rise around the world the last few decades,” said Susan Brandt, President and CEO of Dr. Seuss Enterprises. “For several years, the Primark team has been a great collaborative partner in the U.K. It’s exciting to see their Grinch collection continue to expand and reach more people through diverse categories. The debut of their Grinch-themed cafés this year is a delightful addition. I can’t wait for our fans to experience all the fun, Grinchy elements we have in-store and online throughout the holiday season.”
Primark will offer customers in Birmingham and Edinburgh an immersive Grinch experience in store as the brand’s Primarket cafés transform for the Christmas season. From the 23rd October to 29th December, customers can relax in the green surroundings and enjoy a host of limited-edition menu items including a Grinchmas Shake made with mint ice cream and decorated in red sugar sprinkles, delicious Cindy Lou Who Waffles topped with vanilla ice cream, meringue and red velvet cake pieces and warming hot drinks including Orange and Salted Caramel Hot Chocolates.
The Grinch collection is available in Primark stores across all 16 markets from 23rd October. To browse the range and check stock in your local store, visit primark.com.