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Primark launches Spring collection with Rita Ora


Rita Ora x Primark: Primark launches Spring collection with Rita Ora as part of ongoing fashion collaboration

This collection brings Rita’s creative vision to life in time for Spring, arriving for customers in all Primark stores across 16 countries on 19th March.

Primark launches its third collection with international superstar and style icon Rita Ora for Spring ’24, perfect for fans to invest in those wardrobe essentials and get ready for the upcoming season by combining a fresh floral colour palette with new designs.

This collection is inspired by the Spring-Summer trend of 2024, combining two contrasting elements to bring together something beautiful with Rita’s own style incorporated into each design element.

The pieces are designed to elevate a soft colour palette of pastels with playful floral prints, lace, and distressed denim. Standout items in the range include a satin yellow dress with floral and lace detail, a twist on the hero three-piece suit to include a Bermuda short, ruffled blouses and dresses, and crochet knits in multiple styles to refresh your seasonal style.

The latest Spring collection continues to be closely co-designed by Primark and Rita and styled by Rita’s stylist Pippa Atkinson, with 60 percent of the clothing range containing recycled or more sustainable materials including all our denim clothing pieces.

Rita Ora shared her thoughts on the partnership, saying, "I’m so excited to launch the next stage of my journey with Primark. This time, we’re ready for Spring, with pieces that are fun and floral, including casual and dressy options perfect for day-to-night looks or a special occasion. This collection is designed to be worn again and again and really reflect the season. Denim has been a been a style staple throughout our collections, and it’s always been a personal favourite of mine. I love the playful floral prints we’ve added this time around, and I can’t wait to see how these pieces will inspire chic, new looks.”

Meanwhile, John Mc Cormack, Head of Fashion Trends at Primark shared that “With each new collection we’ve been pushing ourselves with Rita and her team to create bolder, more daring looks. It means we can really explore exciting new trends and ensure our fashion will stand out from the crowd and continue to be in style season after season. This collection is one of my favourites, as all our denim has been designed from recycled materials or to be recycled at its end of life, whilst also bringing that perfect ‘Rita edge’ to the softer pastels and floral finishes you will see in our clothes. This is the perfect range to help you transition from those darker winter nights into the freshness of Spring.”

In the UK, customers will also be able to shop their favourite Rita Ora x Primark styles online via Click + Collect before picking it up in one of the retailer’s 57 trial Click + Collect stores in Greater London and North West England, North Wales and parts of Yorkshire.

Customers will also be able to browse the full range on the Primark website and check availability of their favourite products using the stock-checker before heading to their preferred store.

Primark launches Spring collection with Rita Ora
Primark launches Spring collection with Rita Ora
Primark launches Spring collection with Rita Ora

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