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Primark launches capsule range of nightwear in partnership with Cheryl, Kimberley, Nadine and Nicola

FASHION NEWS

Primark Launches Capsule Range Of Nightwear In Partnership With Cheryl, Kimberley, Nadine And Nicola To Raise Money In Honour Of Sarah Harding

In support of Breast Cancer Awareness Month, Primark is incredibly honoured to announce a partnership with Cheryl, Kimberley, Nadine and Nicola from Girls Aloud to create a capsule range of nightwear in honour of their bandmate Sarah Harding, who sadly died from breast cancer in September 2021. The exclusive collection, styled by the renowned Harry Lambert, will feature a nightshirt and pyjamas designed alongside Cheryl, Kimberley, Nadine and Nicola.

In support of Breast Cancer Awareness Month, Primark is incredibly honoured to announce a partnership with Cheryl, Kimberley, Nadine and Nicola from Girls Aloud to create a capsule range of nightwear in honour of their bandmate Sarah Harding, who sadly died from breast cancer in September 2021. The exclusive collection, styled by the renowned Harry Lambert, will feature a nightshirt and pyjamas designed alongside Cheryl, Kimberley, Nadine and Nicola.

It was Sarah’s wish to fund vital research into breast cancer, therefore Primark will be supporting Cancer Research UK and The Christie Charitable Fund through the sales of the capsule range in the UK. 50% of the sale price of these products will be given in equal portions to these charities with a minimum commitment of £500,000. In Ireland, 50% of the sales from these products will go to the Irish Cancer Society to help fund cancer awareness, services, and research.

The money raised through this partnership will help fund a research project by Dr Sasha Howell, Sarah’s doctor at The Christie – the specialist cancer centre in Manchester where she was treated. This research will explore how women like Sarah, who don’t fall into the at-risk category, can be better identified, and have their cancer detected earlier when treatment is more likely to be successful.

Speaking about the importance of cancer research before her death, Sarah said “Research is incredibly important in the fight against cancer. My doctor Sacha Howell at The Christie is currently working on a crucial new project. It looks at women in my age group who have no family history of cancer and how the risk of these women getting cancer can be identified and tackled early. This project is incredibly close to my heart as it may help women like me in the future. Research is the only way we will ever have a future without cancer.”

Dr Sacha Howell says: “Sarah spoke to me many times about breast cancer research and was keen for more to be done to find out why some young women are diagnosed when they have no other family members affected by the disease. We want to find out why young women in their 30s like Sarah might develop breast cancer so we can more accurately identify people with a higher risk and improve their chances of survival.”

The pajama’s will be available in all UK and Republic of Ireland stores from Wednesday 5th October 2022 and sizes will range from XS to XL at a price point of £14/€16 and £18/€20.

Commenting on the collection and honouring Sarah’s wishes, the girls say:

Cheryl

“Before Sarah passed away we promised her we would fulfil her wish of raising money for vital research to help determine young women between the ages of 29 and 40 who could be at risk of breast cancer with no genetic history. This campaign with Primark will raise a significant amount of money to help us achieve our promise to her.”

Kimberley

“It feels really emotional the four of us coming together to honour Sarah’s fundraising wishes. We really hope we can do her proud and raise as much money as possible. As well as raising funds, Cheryl, Nadine, Nicola and myself will continue to do everything we can to help raise awareness and encourage people to speak to their doctor if they spot something unusual.”

Nadine

“We’re grateful to Primark for this opportunity and for all the money they will be donating in Sarah’s name. Sarah would have loved this nightwear range so much and we hope the Girls Aloud fans will too. We miss Sarah every day and we’ve come together to support this crucial cause because it will always be something close to all of our hearts.”

Nicola

“The overwhelming donation from Primark has meant we are well on our way to achieving our promise to Sarah. We feel a sense of responsibility to honour her wish to raise money that could prevent other women finding themselves in the terrifying situation she was in. To take on this baton is nothing short of a privilege. We really hope everyone loves the nightwear collection and will join us in raising as much money as possible.”

The partnership is part of Primark’s wider Breast Cancer Awareness campaign in which Primark is proudly giving a total of £750,000 to support the work of selected cancer charities across Europe, the UK and the US. In addition, customers in the UK and Ireland will have the opportunity to donate to Primark’s selected cancer charity partners at the tills from 5th October - 19th October.

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