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Primark confirms it will open its first store in Hungary

CORPORATE NEWS

Primark confirms it will open its first store in Hungary

Primark, the international fashion retailer, has announced plans to open in the Hungarian capital, Budapest. The first Primark store in this new market will be located in one of the city's largest shopping centres, Arena Mall and is expected to open in Primark’s next financial year (16th September 2023 – 15th September 2024). This is the latest development in the retailer’s ambitious international expansion plans.

  • The new store will open in Budapest, marking a significant milestone in the retailer’s ambitious expansion plans across the CEE region.

  • The opening will mark Primark's entry into its 17th market.

Primark, the international fashion retailer, has announced plans to open in the Hungarian capital, Budapest. The first Primark store in this new market will be located in one of the city's largest shopping centres, Arena Mall and is expected to open in Primark’s next financial year (16th September 2023 – 15th September 2024). This is the latest development in the retailer’s ambitious international expansion plans.

The retailer’s expansion into Hungary demonstrates Primark’s continued investment and commitment to the Central and Eastern Europe (CEE) region, following successful store openings across Slovenia, Poland, Czech Republic, and most recently Romania. With plans to open its first store in Slovakia later this year, Hungary will become Primark’s 6th market in CEE and its 17th market globally. Primark currently has 416 stores across 15 countries in Europe and the US.

The new Budapest store will offer customers Primark’s unique formula of the latest trends and everyday essentials at great value prices across womenswear, menswear, kidswear, beauty, lifestyle and homeware. The store will also feature a wide selection of licensing ranges, such as NBA and Disney as well as Primark’s growing Primark Cares label, as part of Primark’s ambition to make more sustainable fashion affordable for everyone.

Maciej Podwojski, Head of Sales, CEE at Primark said: “We are really excited to announce our entry into our 17th market, as part of our ambitious expansion plans. Arena Mall is the perfect location to introduce customers in Hungary to Primark’s amazing fashion and everyday essentials at great value prices, as well as our unique store concept. We’ve had a great reaction to our other stores in the CEE region and we know our customers in Hungary will love what we have to offer.”

Erna Balla, Asset Manager, NEPI Rockcastle Hungary (who own Arena Mall) said: “ We are looking forward to welcoming Primark to Arena Mall, and are delighted that they have chosen us for their market entry. Primark will be an attractive addition to the Arena fashion offering.”

Building on the successful opening of eight stores in the CEE region since 2019, Primark plans to open its first store in Slovakia later this year, as well as expanding its network with new locations in Bucharest, Romania and in Lodz and Wroclaw, in Poland. By 2026 the company expects to grow its store portfolio to 530 stores globally.

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