• Corporate Primark
    primark cares

    The rise of ReGeneration Z: new Penneys research reveals what’s behind the new ‘Mend It’ mindset in Ireland

    New research from Penneys reveals the changing attitude in Ireland towards caring for clothes and their life span: Over three quarters of Ireland’s Gen Z’ers are repairing clothes: 77% of 18-24 year olds said they have repaired clothes in the last 18 months. This compares to just over a third (36%) of 25-34 year olds and 45% of 35-44 year olds.

    01 / 07 / 2022
  • Primark to launch UK Click & Collect trial
    corporate news

    Primark to launch UK Click & Collect trial

    Primark is to trial a Click & Collect service later this year as it looks to expand its kids’ range and further enhance the customer experience following on from the launch of its new UK website in April.

    20 / 06 / 2022
  • Primark Pride - We Are Everyone
    corporate news

    Pride 2022 – We Are Everyone Campaign

    This year’s Pride campaign “We are Everyone” was designed with inclusion in mind. Being and feeling seen is at the core of the LGBTQI+ community and we are proud to partner with ILGA World the International Lesbian, Gay, Bisexual, Transgender and Intersex Association, a worldwide federation of more than 1,700 organisations from over 160 countries and territories campaigning for lesbian, gay, bisexual, transgender and intersex human rights.

    01 / 06 / 2022
  • Soccer Aid for UNICEF
    corporate news

    Soccer Aid for UNICEF is just around the corner, and we are very proud to be a Principal Partner for the third year.

    Soccer Aid for UNICEF is one of the highlights in our charity calendar and a really important component of our long-standing partnership with UNICEF. Soccer Aid for UNICEF raises money for children around the world to deliver vaccines, education, safe spaces and protection from violence so that kids can play and get on with simply being kids.

    27 / 05 / 2022
  • Primark announces major expansion of its Sustainable Cotton Programme, intending to train 275,000 cotton farmers in more sustainable farming by 2023
    primark cares

    Primark announces major expansion of its Sustainable Cotton Programme, intending to train 275,000 cotton farmers in more sustainable farming by 2023

    Primark has today announced a major expansion of its Sustainable Cotton Programme – it has committed to train an additional 125,000 smallholder cotton farmers in more sustainable farming methods in India, Pakistan and Bangladesh by the end of 2023, increasing the expected availability of sustainable cotton for its products by 60%. This will bring the total number of farmers in the PSCP to over 275,000, an expansion of over 80%, cementing its position as the largest of its kind of any single fashion retailer.

    06 / 05 / 2022
  • Corporate Primark
    primark cares

    Primark announces half-year progress in its Primark Cares sustainability commitments

    Primark has published early progress against some of its sustainability commitments seven months on from the launch of its strategy, Primark Cares. Today, almost 40% (39%) of all Primark clothes are made from recycled or more sustainable* materials, a 14% increase from September 2021, strong progress towards the target of 100% by 2030.

    26 / 04 / 2022
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