Premature Baby Collection Launch
We’re really proud to introduce our new premature baby collection, specifically designed for babies born prematurely. Sadly, more than 1 in 10 babies globally are born prematurely. To be able to find and access baby clothes with the right fit and function is a challenge we knew lots of parents were facing. It can also be an expensive and worrying time, so we felt we could make a difference in this space by introducing a Primark-priced range.
Brand new 'Tasty by Greggs’ café to open in Primark’s Oxford Street East store
UK high street icons Greggs and Primark will today open the doors to a brand new ‘Tasty by Greggs’ café, on the top floor of Primark’s London flagship Oxford Street East (OSE) store, just next to Tottenham Court Road.
Primark reveals this year’s Christmas campaign and it’s ‘The Season’s Worst Kept Secret’
Primark has revealed its new Christmas campaign - ‘The Season’s Worst Kept Secret’ – celebrating the great value on offer at Primark this Christmas across fashion, homeware, gifting and beauty.
Primark launches capsule range of nightwear in partnership with Cheryl, Kimberley, Nadine and Nicola to raise money in honour of Sarah Harding
In support of Breast Cancer Awareness Month, Primark is incredibly honoured to announce a partnership with Cheryl, Kimberley, Nadine and Nicola from Girls Aloud to create a capsule range of nightwear in honour of their bandmate Sarah Harding, who sadly died from breast cancer in September 2021. The exclusive collection, styled by the renowned Harry Lambert, will feature a nightshirt and pyjamas designed alongside Cheryl, Kimberley, Nadine and Nicola.
Primark launches first ever menopause range
Primark is launching its first collection of nightwear, underwear and base layers which use the latest product innovations including anti-flush technology, cooling yarn, odour control, and temperature control designed to relieve symptoms such as hot flushes and sweating that are associated with menopause.
Primark launches vintage clothing concessions in Birmingham and Manchester
Primark is partnering with the Vintage Wholesale Company, an independent vintage clothing business, to open two new concessions in its flagship Birmingham and Manchester stores, under the brand WornWell by the Vintage Wholesale Company.
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