Primark Cares is our vision of how we want to make more sustainable fashion affordable for everyone.
We’re changing the way we design and make our clothes.
Change takes time but we are already on our way, with 39% of all our products made of recycled or more sustainable materials.
That’s fashion and our essentials.
So now, more than ever, people won’t be priced out of shopping more sustainably.

Primark Cares - What fibres are Primark cares products made of?
Product

What fibres are Primark Cares products made of?

We want customers to be able to make more informed choices by showing them what’s behind the labels in our Primark Cares clothes. So we have created a guide to help explain about our recycled or more sustainable fibres.

We want customers to be able to make more informed choices by showing them what’s behind the labels in our Primark Cares clothes. So we have created a guide to help explain about our recycled or more sustainable fibres.

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How Change Looks - Primark Cares
Our Approach

How Change Looks

Fashion lights up people’s lives. It brings joy, freedom, individuality. It used to be a luxury not everyone could afford. So Primark helped make it accessible to everyone.

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PRIMARK'S JOURNEY

1969
We opened our first store in Dublin, locally called Penneys.