REEDS CottonConnect’s local partner for the Primark Sustainable Cotton Programme (PSCP) in Pakistan. Since the programme's expansion into Pakistan in 2018, REEDS has worked with Primark and CottonConnect in providing training to farmers on how to adopt more sustainable farming methods which protects the environment and the communities in which it is grown and ultimately improves farmers' livelihoods. You can read more about PSCP here.