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From throwaway plastic to denim fantastic: Primark launches new skinny jeans in partnership with REPREVE Our Ocean®
Skinny jeans are back, but with a more sustainable twist: Primark has partnered with material innovators Unifi, Inc to bring their REPREVE Our Ocean® fibre to its newest denim style. The jeans feature a blend of a unique recycled fabric made from plastic bottles which have been collected from land within 50km of the coastline, one of the biggest sources of plastic pollution in our oceans.
Primark launches Cradle to Cradle Certified® Gold jeans - the most sustainably made denim jeans yet
Low on environmental impact but big on style, Primark’s new 100% organic cotton mom jeans have achieved Cradle to Cradle Certified® at the Gold level. The Cradle to Cradle Certified Product Standard is a globally recognised measure of safe, more sustainable products with a lower impact on people and planet.
Primark launches new sustainable women’s leisurewear collection with recycled cotton innovator Recover™
What might have previously been left on the cutting room floor, has made its way into a new capsule leisurewear collection from Primark. Under its Primark Cares label, the innovative new range is partially made from recycled cotton sourced from unused fabric waste and recycled clothes.
Primark launches its first range of jeans made with 100% sustainable cotton
Primark has launched its first ever range of jeans made from 100% sustainable cotton. Produced in three different washes (indigo, black and light blue), the women’s skinny jeans will be sold in stores across all markets, at a cost of £13/€17.
Primark own-brand cosmetics officially certified cruelty free
We are proud to announce that own-brand cosmetics at Primark have been awarded coveted Leaping Bunny status by Cruelty Free International, the gold standard certification programme for products that are free from animal testing.
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