Our Approach

Primark Cares is all about changing how we do business and goes to the very heart of what we do. We believe that our customers shouldn't have to choose between affordability and sustainability. So we’re building in a more sustainable approach as a standard benchmark, not an optional extra that costs more. This means changing how we work throughout our own operations and our supply chain, using Primark’s scale for good. We want to make products that last, so they can be worn and loved for even longer by our customers, or handed down, resold or recycled. And we want to play a prominent role in driving industry-level transformation. The ambition of Primark Cares is to make more sustainable fashion affordable for all. And show that our amazing prices don’t have to come at a high cost to the planet, or to the people who make our clothes.