Primark expands partnership with Recover™ and becomes first retailer to introduce RColorBlend on a global scale
The next phase of the partnership will see Primark launch a new range featuring Recover’s RColorBlend fibre - a combination of recycled cotton from textile waste and low impact dyed recycled polyester, removing the need for garment dye.
The RColorBlend leisurewear range will be available to customers in selected stores across all 14 markets in Europe and the U.S.
Primark is expanding its partnership with recycled cotton producer Recover™ and will become the first high-street retailer to use Recover’s unique RColorBlend fibre on a global scale with the launch of a new leisurewear range. The partnership supports Primark’s commitment, through its Primark Cares strategy, to increase the amount of clothing containing recycled materials and builds on its ambition to make more sustainable fashion affordable for all.
Recover™ is a global producer of low-impact, high-quality recycled cotton fibre and fibre blends, including RColorBlend. The company transforms textile waste into recycled fibres and blends, helping to close the loop on fashion.
RColorBlend is produced by blending Recover’s coloured recycled fibre from textile waste – from factory floor cutting waste or used clothes – together with a recycled carrier fibre. Colour accuracy is achieved by mixing the two types of fibres together, with no additional dyeing treatment and limited water and chemicals to reduce the environmental impact.
The range is made using recycled cotton and polyester fibres and includes t-shirts priced at €8 and sweatshirts priced at €13 in a range of colours including grey, blue and pink. It will launch in selected stores across 14 markets in Europe and the U.S.
Lynne Walker, Director of Primark Cares at Primark, said:
“I am delighted to be expanding our partnership with Recover™ to continue to bring their innovations to a wide market and support our work to increase the amount of recycled material we’re using in our clothes. For change to happen at scale across the fashion industry, we need partnership and collaboration and we will continue to invest in partnerships like this to support our ambition to become a more circular business and reduce the impact that we have on the environment.”
Alejandro Raña, Chief Business Development Officer at Recover™, said:
“This latest product offering is another important milestone in our long-term partnership with Primark, with the aim to make circular fashion accessible and affordable for everyone. By integrating Recover’s RColorBlend recycled fibre within their supply chain, Primark can produce high-quality garments in a large range of colors and with minimum environmental impacts, helping to have a long-lasting effect on the industry.”