Penneys launches first adaptive swimwear collection as it expands its accessible clothing range in partnership with Victoria Jenkins

• Adaptive clothing designer Victoria Jenkins collaborated on the design of the collection saying: “this is a major milestone for adaptive clothing on the high street”

• Penneys also reports on its progress around making stores a more accessible place to work and shop, including updates to its kidswear ranges and the introduction of a seated mannequin

Penneys has strengthened its commitment to accessibility with the launch of its spring/summer adaptive clothing collection, including the retailer’s first adaptive swimwear. Developed in partnership with award‑winning adaptive fashion designer Victoria Jenkins, the range is designed to make dressing easier and more comfortable for people with a wide range of needs, without compromising on style or value.

Available in selected stores in Ireland now, the range includes a women’s black tankini (€16 top; €12 bottoms) featuring tube access at the side seams and inner waistband pulls, and men’s cargo swim shorts (€14) designed with accessible openings, extra‑large pockets for devices, tube access and inner waistband pulls.

The launch is the latest update to Penneys’ adaptive clothing range, which first hit the shelves in January 2025. Alongside swimwear, the collection includes a range of new warm-weather staples such as tees, linen shorts, co-ords and short pyjama sets, as well as adaptive nightwear and underwear. New additions also include an adaptive stoma brief with drip resistant technology, available for €7, alongside refreshed versions of customer favourites.

The range forms part of its wider commitment to make Penneys a more accessible place to work and shop. This includes offering more accessible products, creating inclusive store environments, fostering a culture of accessibility and ensuring diverse representation across its campaigns.

Last summer, Penneys unveiled its first seated mannequin, co-created with disability advocate Sophie Morgan, and announced updates to its kidswear range, building sensory-friendly features into its core lines. In-store initiatives include a sensory-friendly shopping hour every Sunday morning across its 38 stores in Ireland. AccessAble Detailed Access Guides are also available for all Irish stores to help customers plan their visits with confidence.

Ann Marie Cregan, Trading Director at Primark said: “We’ve learned so much from customers since launching our adaptive range, particularly the difference the right clothing can make to everyday life. That feedback has shaped this collection, and we knew swimwear was an important next step, especially as holidays and warmer weather can bring additional challenges. Our focus is simple - creating stylish, comfortable, and practical pieces, all at the same great value our customers expect. We’ll keep listening and learning to deliver what matters most.”

Victoria Jenkins, Adaptive fashion designer and founder of Unhidden added: “To be able to expand the offering to new categories and utilise customer feedback in real time to improve the garments is something I am immensely proud of and truly shows Primark’s ongoing commitment to this range.”

New spring/summer styles include:

• Women’s Jersey Oversized Cotton Tee (€14): This popular tee is now available in light blue and has accessible openings for comfort and front tube access. Also available in a seated option.

• Men’s Casual Texture Shirt (€19.50): Great for warmer summer days, this shirt has accessible openings, tube access and magnetic buttons. Also available in a seated option.

• Men’s Linen Shorts (€18): A summer wardrobe staple, these shorts feature accessible openings, extra-large pockets for devices, tube access and inner waistband pulls.

• Adaptive Stoma Brief (€7): These briefs have been designed with Droplock Technology which is drip resistant featuring wider waistband and comfort fit.

• Blue Jersey Boyfriend Pyjama Top and Bottoms (€14 for the top and €14 for bottoms): Following the popularity of the red boyfriend set for AW25, Penneys has launched it in blue for the summer and features poppers on the arms and front for accessible opening, side splits in the legs, inner waistband pulls and chest pocket with tube access. A nightshirt is also available in the same fabric which has poppers on the arms.

For more information on Penneys’ Adaptive range, visit www.primark.com