Primark launches its first Capsule Denim collection made using reclaimed denim

Designed and made in line with Primark's circular design principles, this range is the first time Primark will bring affordable denim made of post-consumer waste to its customers.

Reclaimed denim is made using discarded denim textiles that are recycled into new cotton fibre. Each product contains a minimum of 20% recycled denim, with the remainder made using cotton from our Primark Cotton Project, our unique training programme for the cotton farmers in our supply chain.

The collection is made up of five garments across womenswear and menswear, all carefully designed to be long lasting and to remove common barriers for end-of-life recycling. This includes removing stretch and avoiding unnecessary metal like rivets and using recyclable trims with a single main material. Every item has also been tested to Primark’s highest durability standard in line with its industry-leading Durability Framework.

Designed and made to be worn season after season, this collection is the next step in encouraging customers to love their clothes for longer. With pieces priced between £18 and £24, the collection pairs on-trend style with affordability.

Available to shop now in 49 Primark stores across eight countries and via its Click & Collect service across Great Britain. The collection is part of Primark’s approach to strengthen its circularity in its business, focused on keeping products and materials in use for longer and reducing waste over time. This includes its ‘Love it for Longer’ repair workshops, which is an all-year-round programme for customers to learn basic repair and sewing skills completely free of charge in selected stores. Primark offers online repair and care tips here.