Primark to expand Click + Collect trial to London

• Click and Collect service on kidswear and nursery to be available in 32 more stores in and around London this summer

• Expansion brings total number of trial stores to 57, a third of Primark’s UK stores

• Follows successful launch of the trial in 25 stores in the North West of England and Wales last year

Primark is expanding its Click + Collect trial, rolling it out across London stores this summer as it builds on the success of the 25-store trial launched late last year.  

From this summer, customers in the capital will be able to shop online from Primark’s extensive range of kids’ products across clothing and nursery, and then collect from one of 32 stores in the region. This means the service will soon be available in around a third of Primark’s UK stores.

The expansion builds on the successful launch of its Click + Collect trial in 25 stores across the North West of England, North Wales and parts of Yorkshire in November last year. The trial has proved popular with customers, who say they value the additional choice and convenience the service offers. Products proving popular with customers so far include larger nursery items, as well as exclusive online-only options and multipacks.

Paul Marchant, CEO of Primark, said: “We’re really encouraged by how the trial has landed with customers, who tell us they value the choice and convenience Click + Collect is offering them. We’re also seeing strong demand for the service outside the trial region and it’s helping us reach new customers too. This gives us the confidence to take this trial to the next level and expand it further to more stores to understand how the service can work for a broader range of customers. We’ll continue to monitor the trial closely as we look to complement the experience and offer we have in our stores.”

After browsing online and adding items to a virtual shopping basket, customers can choose a day to collect, up to seven days ahead, from their chosen store. Orders will be available for collection from two days after they have been placed with a £10 minimum order value and no delivery charge. Customers will be able to collect their order from dedicated Click + Collect desks in their chosen store and pay for any other items they’ve picked up while in-store.

Customers outside the trial Click + Collect areas can still visit the Primark website to browse current ranges and check availability of their favourite products using the stock-checker before heading into store.

In addition to its investment in the Click + Collect trial, Primark announced in November plans to invest at least £140 million into UK retail over the next two years. The investment includes opening four new stores, refurbishing and relocating a number of existing stores, and increasing selling space by around 160,000sq ft, creating at least 850 jobs.

Further detail on the trial will be announced in the coming weeks.