Always be on top form: Primark steps up activewear offer with the launch of Primark Form

• New collection builds on Primark’s activewear offer and is supported by a new marketing campaign showing that you don’t have to pay seriously high prices to get seriously great kit.

Primark is growing its activewear range with the launch of a new-sub-brand Primark Form, designed to challenge the perception that great looking and high-performing activewear costs more. The new autumn/winter collection, the first to launch under the Primark Form name, builds on the launch of Primark’s biggest ever activewear range at the start of the year.

Activewear has become a wardrobe staple, with 63% of Brits now wearing sports kit beyond dedicated workout sessions*. However, affordability remains a barrier, with 78% saying high prices stop them buying the activewear they want. Primark Form is designed to bridge that gap, bringing together performance-led fabrics, considered design and technical features at the prices Primark is known for.

Available year-round across all markets, Primark Form is Primark’s most advanced activewear range to date, designed to take you seamlessly from workouts to everyday life.

Smooth Support delivers breathable, sweat-wicking fabric with four-way stretch for training sessions, while Buttery Soft™ offers a super-soft feel designed for activities such as yoga and pilates. The Running collection includes shower-resistant finishes, hidden support features and reflective detailing, while Seam Free provides smooth, second-skin comfort for everyday wear.

Key pieces include the Seam Free Crop Top (£5) and Seam Free Shorts (£8) in dark pink, Smooth Support Crop Top and Shorts (£8 each) in fudge brown and a Buttery Soft™ Jacket (£16) and Leggings (£11) in blush pink.

The range extends across menswear, with new pieces including a Thermolite® Padded Jacket and Gilet, designed to provide lightweight warmth, while AIRDINAMICS™ Seam Free Tees are quick drying and breathable, with prices ranging from £4 - £25. Kidswear includes Stretch Zip-Through Tracksuits, Performance Tees, Vests and Leggings available in a variety of colours, with prices from £3.50 - £20.

Primark Form also includes independently accredited products. The Running Vest (£14), Running Shorts (£10) and Smooth Support Leggings (£11) have all received Women's Health accreditation, with testers praising the products for their comfort, fit, practicality and value for money.

Commenting on the launch, Chief Product Officer, Steve Lawton said: "Primark Form is all about showing people that you don’t need to pay more to get great looking, fitting and functional activewear. Whether you’re training for a personal best, heading to a favourite class or simply finding more ways to move throughout the week, you shouldn't have to choose between quality, performance and value. We've combined thoughtful design, technical fabrics and performance-led features with the great prices Primark is known for, creating a range that helps more people access activewear they can genuinely feel good in. Primark Form is designed to give you the comfort and confidence to move your way.”

Launching across the UK today, a fully integrated marketing campaign will support the launch and run across TV, video on demand, audio, out-of-home, in-store and digital.

The collection is available in stores from today or shop via Click & Collect in Great Britain in-app or online.