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Soccer Aid Trophy Lift 2023


Primark returns as principal partner to Soccer Aid for UNICEF for the fifth year

The retailer has pledged to fundraise at least £400,000 for the charity this year.

  • Primark will act as official outfitter to the stars

  • £1.2 million has been raised since the partnership began

Primark is back as principal partner and official outfitter to Soccer Aid for UNICEF for the fifth year in a row, as the biggest charity football match in the UK takes to the pitch in Stamford Bridge on June 9th.

The fashion retailer has pledged to fundraise at least £400,000 this year for the charity, adding to the £1.2 million raised so far through the partnership.

Throughout May and June, Primark colleagues across the UK will be supporting fundraising efforts. Stores up and down the country will take part in the “journey of the match ball” - a project whereby the three match day footballs will travel from John O’Groats to Land’s End, passing through every Primark store along the way, before making its way to Stamford Bridge in time for kick off. Some stores will also be hosting their own store events including football matches and pub quizzes, while customers can get involved through donating at the tills.

Primark will also be bringing the style to the game both on and off the field, acting as official outfitters to the stars including team captains Jill Scott and Usain Bolt, returners Tommy Fury and Tom Grennan and new faces Sam Thompson, Sam Quek and Diamond. The celebrity and pro-footballer line up will have their choice of the latest suiting range from Primark brand ambassador and Soccer Aid for UNICEF top goal scorer Kem Cetinay. This 6-piece collection of navy and grey suits will be available in selected Primark UK stores from June 10th. In addition to the store fundraising efforts, £50,000 from sales of this year’s range will also be donated to Soccer Aid for UNICEF.

Primark Director of Charity Rosie Valentine said: “We’re so excited to celebrate five years supporting Soccer Aid for UNICEF, as part of our long-standing partnership with UNICEF. It’s no mean feat to raise over £1.2 million, and I’m proud of each and every one of our colleagues who has dedicated themselves to fundraising over the past few years, coming up with even more creative ways to get involved and raise funds. We’re also so pleased to hear about the difference our donations have made to so many children's lives and look forward to supporting so many more with the funds raised this year.”

Sophie Capleton, UNICEF UK’s Director of Soccer Aid, said: “We’re thrilled to be partnering with Primark again for a fifth consecutive year. We want to send a huge thank you to their colleagues for all their efforts and commitment to raising vital funds for UNICEF. Thanks to Primark’s support, not only will our players be dressed ready to bring their A-game, but their kind donations will go to helping millions of children around the world have happy, healthy and play-filled childhoods.”

Soccer Aid Productions Managing Director, Shane Horgan, said: “The partnership between Soccer Aid for UNICEF and Primark is a longstanding one – and everyone is delighted that this will continue ahead of the 2024 match. Primark’s commitment to Soccer Aid is outstanding and we are extremely thankful for their continued support. We are so pleased that their latest fundraising efforts will help to positively impact UNICEF’s work improving the lives of children around the world.”

The £1.2 million raised has been vital in supporting UNICEF's work to give children the best start in life. The funds have contributed towards a huge number of programmes supporting children in countries all around the world, as well as emergency responses in countries like Gaza, Ukraine and Sudan.

Supported by Primark’s funding, examples of UNICEF projects in recent years include:

  • 'Green Girls 2.0', a programme that has transformed the lives of some 100 vulnerable girls in Burundi by providing them with safe and sustainable alternatives to travelling long distances to collect firewood;

  • The Clean India Mission, a project that has reached 102 million households and allowed more than 603,000 communities with access to toilets to improve sanitation;

  • Developing climate-smart schools in Viet Nam, including the installation of solar power systems, provision of environmentally-focused teaching packages and more to help move the country away from relying on fossil fuels.

This year, Primark is set to raise £400,000 for Soccer Aid for UNICEF through donations in-store. Examples of projects this could benefit include:

  • The Insaka Initiative, an innovative programme in Zambia that establishes community hubs to teach children, parents and families opportunities to learn key life skills, health and nutrition

  • Transforming mental health services in Lebanon to support both children and adults in distressing situations, and providing support to frontline mental health professionals

Primark has been proud to support UNICEF since 2018 and has donated over $12m to various projects in that time.

Soccer Aid for UNICEF is on Sunday 9th June and will be broadcast live and exclusively on ITV1, STV and ITVX. Donate to UNICEF ahead of the match at

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